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Author: Cyril Sansano

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Posted on November 12, 2021
Cyril Sansano's 2 Cents

The marketing of cryptocurrencies is an essential component in the success of companies in this sector. When it comes to ICOs and cryptocurrency projects, establishing a cohesive and successful marketing strategy is even more critical. The cryptocurrency market has exploded in size during the last two years. There are now hundreds of crypto companies sprouting up all over the place. Launching a digital marketing plan is a smart first step if you want to stand out amongst the crowd. Many people believe...

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Posted on June 22, 2021
Cyril Sansano's 2 Cents

We live in what a lot of experts call “the post-truth era”: everything is up for questioning, and even the most fundamental truths play second fiddle to clever spins and scandalous story angles. In the global agora that is the internet, the rule of the game is devilishly straightforward: whoever spurs the stronger reaction gets to weave the definitive narrative. Most of the time, people confuse a good argument with facts, and while that in itself isn’t malicious per se, it...

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Posted on June 22, 2021
Cyril Sansano's 2 Cents

This year has tested the world in unprecedented ways. The pandemic has forced us to look at our lives from a different perspective: this global event has allowed us to discern which parts of our lives actually matter, which ones we have been taking for granted, which parts we could change, and which ones we could do away with for good. Positivity gained a different meaning this year. People think that positivity is just about looking at the bright side of...

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Posted on June 22, 2021
Cyril Sansano's 2 Cents

The phrase “as soon as possible,” (ASAP) is a staple in office communications. Maybe it’s still an integral part of your corporate vernacular. It was a part of mine until I realized that at its core, ASAP really doesn’t mean or do anything. Worse, it has the potential to mess with people’s priorities, bring down people’s morale, and make the sender look pushy and inefficient.   What Does ASAP Actually Do? People use ASAP because it sounds straightforward. People who habitually use it might...

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Posted on June 22, 2021
Cyril Sansano's 2 Cents, Lifestyle

One of the most difficult challenges that I faced in order to scale was letting go. As a business owner, this might sound a tad counter-intuitive, but hear me out: I needed to learn how to let go of tasks. At first, I had moments when I felt like I could execute a task better and faster than the person that I was about to delegate it to. I had the illusion that by doing everything myself, I’ll get to where...

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Posted on June 22, 2021
Cyril Sansano's 2 Cents

“When I was a boy and I would see scary things in the news, my mother would say to me, 'Look for the helpers. You will always find people who are helping.'” - Mr. Fred Rogers I used to think that if we do something good, there’s no point in sharing that on social media. Posting good deeds on social media seemed like an act of self-glorification, done only to show off and gain social approval. However, the more I analyze my...

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Posted on June 22, 2021
Cyril Sansano's 2 Cents

What’s the first thing that you think about when you hear the word “ego”? A lot of people seem to equate the ego (especially having a “big ego”) with egotism. While that’s understandable, especially since we’re living in the social media age where more and more people staging their lives in order to get social approval in the form of likes, shares, and comments, that’s not what the ego is. The ego is something that we all have. It’s a part...

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Posted on June 22, 2021
Cyril Sansano's 2 Cents

According to Merriam-Webster, success is a degree or measure of succeeding, a favourable or desired outcome, or the attainment of wealth, favour, or eminence. It is safe to assume that societal ideas regarding success mirror this definition -- attaining one’s goals and getting the praise and recognition for it. If you ask me, however, success is something a bit more personal than that. 2020 has challenged a lot of my perceptions about life, as I’m sure it did for a lot...

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Posted on June 22, 2021
Cyril Sansano's 2 Cents

The topic of efficiency, organization, and order is one that every team has to have at one point. I think the entire conversation can be summarized in one sentence: you know you are organized when you find a document that you haven’t opened for 30 days in less than 30 seconds. While that sounds simple enough, there’s more to efficiency than knowing how to organize your files. Being organized is a way of seeing, and doing things. Let’s talk about that...

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Posted on June 22, 2021
Cyril Sansano's 2 Cents

One of the things that I always talk to my team about is the value of having a sound, mindful relationship with one’s own body and well-being. Our work is exciting and fast-paced, and as is the case with every fulfilling career, it can be stressful at times. When the going gets tough, I tell my team: “Breathe a lot, and don’t forget to eat mindfully.” Simple words, but come to think of it, all good advice stems from the idea that...

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