The marketing of cryptocurrencies is an essential component in the success of companies in this sector. When it comes to ICOs and cryptocurrency projects, establishing a cohesive and successful marketing strategy is even more critical.
The cryptocurrency market has exploded in size during the last two years. There are now hundreds of crypto companies sprouting up all over the place. Launching a digital marketing plan is a smart first step if you want to stand out amongst the crowd.
Many people believe that ICOs and cryptocurrency are the same things. If you want to promote your company correctly, start by determining your marketing objective. Are you attempting to market your ICO or your entire cryptocurrency brand?
The acronym ICO stands for “initial coin offering,” referring to a fundraising campaign to advance a project. On the other hand, cryptocurrency is a type of digital currency. Because they have several things in common, marketing techniques used to promote both ideas are frequently very similar.
Here are key marketing strategies for ICO’s and cryptocurrencies:
If you’re seeking inspiration on what a website should look like for an ICO or cryptocurrency project, check out any website from any of the top fifty coins on CoinMarketCap.
Keep in mind that, before investing their money, most serious investors will start there. As a result, you have nothing without a professional website. After all, would you take a technological project seriously if there was no website?
Grow a Crypto-Focused Database
This should be done as soon as possible with an ICO or cryptocurrency project. Building up a high-quality list is still one of the most efficient methods to reach a target demographic.
Innovative cryptocurrency marketing strategies are a must to stand out and be noticeable – so that you can collect crypto enthusiasts’ emails.
Email marketing and databases have a lot of potentials since they help companies connect with and communicate with their target audience personally, resulting in increased sales at a lower cost. Newsletters, whether produced by PR experts or by your company itself, have been shown to be an effective method for keeping investors up to date on a project while also allowing them to promote air.
Make sure your emails are mobile-optimized… On a mobile device, well-designed emails can yield higher conversation rates than any other form of communication. Customers who have joined the email list of a business have already agreed to receive emails. As a result, they will be happy to learn about any changes in the cryptocurrency project.
Given the continual developments in the cryptocurrency market, it may not be easy to run analytics. Email marketing technologies allow businesses to keep track of what happens after they’ve sent out an email campaign or other content.
Email addresses are verified, encrypted email accounts that allow you to link your Gmail account. They may track delivery, bounce rate, unsubscribing, click-through rate, and open rates. It gives a better understanding of how the email marketing campaign is performing as well as whether they need to make any modifications.
High Appeal Offer
The same way Abraham Lincoln said: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
We say: “Give me six days to collect emails and I will spend the first four sharpening my offer.”
The most important part of collecting emails is how good your offer is.
Having says that there are 5 steps to follow:
1. Sharpen your offer.
2. Speak to your customers and encourage them to subscribe on your website or on social media channels.
3. Publish blog posts with links to the sign-up form on your site, and share those links on Google+, LinkedIn, Twitter, and Facebook.
4. Disseminate the promotion of the sign-up form via email newsletters or RSS feeds.
5. Incentivise clients on their receipt page to enter their email address by providing a short newsletter they can read instantly after signing up for the company’s list of subscribers.
Crypto on Social Media
ICOs and cryptocurrency projects must be active on social media to succeed. Facebook, Twitter, and Instagram are all excellent locations to start. It’s also important to keep these channels updated beyond simply sharing your projects.
In other words, if a social media site has no posts or updates, it sends the wrong signals. In the same way, initiatives must ensure that each inquiry is addressed and that every remark is responded to appropriately.
You may develop a flourishing internet community by interacting with your target audience. Creating a devoted following in the cryptocurrency business is an excellent approach to improve your brand, and social media is one of the greatest locations to do so.
The Perfect Platform for Crypto: Telegram
What is, however, THE BEST platform for to employ you best cryptocurrency marketing strategies?
Telegram has recently grown in popularity in the cryptocurrency sector. We’re not suggesting you pick Telegram because everyone else is. Rather, we suggest it because it offers significant benefits to cryptocurrency businesses.
Telegram, unlike other social media platforms, allows cryptocurrency advertisements.
The cryptocurrency trading platform is also regarded as one of the most safe platforms available. It has a two-factor authentication option that ensures secure login access. Furthermore, end-to-end encryption provides traders with greater privacy. The CrypLover bot is well-liked by people, and it also increases the popularity of your cryptocurrency project through the use of bots in your groups. These bots give the appearance of a successful initiative, enticing real people to join your sessions.
You can use Telegram to grow your business and create a thriving online community by employing it correctly.
After that, running a successful LinkedIn Marketing Campaign is probably your next best bet along with Telegram.
Finally, there are hundreds of social media sites you might have never heard of. When it comes to marketing cryptocurrencies, the most common blunder is attempting to engage with as many social media platforms as possible. This, in our experience, results in poor marketing performance on every social network.
Cryptocurrency-Friendly Social Networks
Besides Telegram, below are other social networks we recommend focusing 90% of your attention and budget:
Pay per click:
An effective, distinctive promotion service is frequently advantageous to your business, commonly known as “pay per click,” which may be a sponsored program where a company pays a fee to the host for each time an ad on their website gets clicked by a user. Pay-per-click allows you to expand your business and encourage customers to know more about the goods.
Another way to use Social Media is by networking on them as explained further down.
Press Release & Media Outreach
There are now several cryptocurrency websites and agencies that search for fresh projects to write about on a daily basis. Furthermore, these publishers typically have a well-defined and specific audience, which precisely fits the target market for ICO and cryptocurrency projects.
Make sure to avoid using any technical language.
It’s difficult enough for individuals to comprehend the crypto market without you adding jargon to your press release so that it looks convincing. Don’t do this. Breaking down your news into an easily consumable form can help you stand out from the crowd of cryptocurrency startups who constantly use obscure industry jargon.
It is essential to connect with journalists because they are instrumental in delivering information to the general public. Despite the glut of media platforms, distributing newsworthy material like press releases and sponsored stories to journalists is a simple and effective method to reach out to investors in the cryptocurrency sector.
The First 3 Steps in Media Outreach
Very often, public relations and press outreach only need to be done in the initial communication phase. If it’s done correctly, people will become aware of everything that’s going on.
The first three steps to run successful cryptocurrency marketing strategies via media outreach are:
1. Define your audience
2. Build media lists
3. Perfect your email pitch & Prove your value
The idea is to dole out rewards or tokens to individuals who have completed particular activities that help promote a company’s ICO. Participants range from investors to ICO promoters and developers, with each stage of an ICO represented. Campaign incentives might be in the form of cash payments, which are still uncommon, or free/discounted tokens.
An example of a great cryptocurrency marketing strategy is Polkastarter IDO’s offer.
The more you buy and hold for a week – the more likely you are to win.
To further incentivize holding and staking the POLS token, they offer tickets for every 250 POLS Power accumulated. The more tickets are purchased, the more they are worth. POLS offers 5 different POLS tiers as outlined below.
- 250+ POLS Power = 1.0x — Every ticket is worth 1 ticket
- 1,000+ POLS Power = 1.1x — Every ticket is worth 1.1 tickets
- 3,000+ POLS Power = 1.15x — Every ticket is worth 1.15 tickets
- 10,000+ POLS Power = 1.20x — Every ticket is worth 1.20 tickets
- 30,000+ POLS Power = 1.25x — Every ticket is worth 1.25 tickets & No Cooldown
All POLS, held in the wallet or staked, as well as LP tokens, are combined from both, Ethereum and BSC, into one POLS Power balance.
This is just an example, not a recommendation.
Bounties/campaigns may be used to encourage coders to find issues and offer suggestions on different design aspects throughout the ICO process since there are two phases. Bug bounties are a way of recognizing those who find and report flaws in the blockchain. The primary objective during the ICO is to fine-tune the new release.
Bounties are not a requirement for all projects, but they may be quite useful in many ways.
Airdrops to get individuals interested
A crypto airdrop is a giveaway of cryptocurrency from a blockchain project to users’ wallets.
There are a variety of circumstances where one might choose to start an airdrop, but the result is always the same: the cryptocurrency investor receives some quantity of coins or tokens, usually for free or in exchange for performing a simple task.
To participate in an airdrop program, you may need to provide personal information, verify your identity through the know your customer (KYC) process in some situations.
Airdrops in the cryptocurrency world may be a way to attract attention to a brand and encourage people to join the platform by giving away free coins.
Pros and Cons of Crypto Airdrops as a Cryptocurrency Marketing Strategies
Platforms can also decide to airdrop governance tokens. In addition to their monetary value, governance tokens give holders voting rights and let them influence significant decisions regarding the project. Airdrops are still quite popular and successful in the cryptocurrency space. Sending free coins or tokens to wallet addresses of individuals who are unfamiliar with your new currency may help you promote it.
Airdrops are also extremely popular among investors, and they are a fantastic method to get individuals interested in the project. Undoubtedly, the more free tokens you provide, the easier it is for your community to develop.
A crypto airdrop may be an excellent method to build your cryptocurrency portfolio without having to buy digital currency. They might also help you get access to the ground floor of a new network.
However, airdropped assets might also be worthless. You may spend time hunting for and signing up for airdrop offers only to have the value of the airdropped coin plummet before you have the opportunity to sell it.
Worse, you run the danger of sending money or sensitive data to a fraudulent website.
If you’re a crypto enthusiast who enjoys staying up with new advancements and manages your portfolio on a regular basis, it’s more likely that airdrops are worth pursuing.
Finally, the most common types of airdrops you’ll see, for winning cryptocurrency marketing strategies, are the following:
- Standard airdrop
- Bounty airdrop
- Exclusive airdrop
- Holder airdrop
Publish Major Events on Calendars
The major goal of any cryptocurrency marketing strategy is to retain and hold on to existing consumers while also attracting new investors.
It’s difficult to keep track of and monitor every development in the crypto space since it is always growing. Investors frequently use calendars to follow a firm’s project operations to stay ahead of the competition. You should do the same. To commemorate milestones or monthly update reviews, publish your initial coin offerings (ICO), initial exchange offerings (IEO), and security
Investors will appreciate transparency, which is why this approach makes it simpler for them to anticipate what they’ll get. Internal employees will also benefit from having easy access to public statements.
One way to promote your events is by networking online
Networking Online by Offering… VIP Tickets!
It may sound cliché, but most modern blockchain marketing agencies are convinced that success is built on real-world networking. The best blockchain marketers know how to network in person as well as online with blockchain enthusiasts who are passionate about the same things they’re interested in – blockchain projects. People love gifts, especially when they seem hard to get.
When blockchain projects are given out for free, word spreads quickly in online blockchain forums and social media communities. Offering something of value is a great way to start building relationships with blockchain enthusiasts who will then be more likely to support you in future blockchain projects. And blockchain marketers aren’t just handing out tickets to blockchain conferences or other related events as on of their top cryptocurrency marketing strategies.
It’s critical for any business to have a strong social media presence, but it’s especially important in the blockchain sector, which is still relatively new. It would be great if you could make connections at every opportunity, and LinkedIn is one of the most effective methods to do so.
In reality, team members in an ICO may now automate the process of reaching out to potential sponsors and influencers on Linkedin with useful tools like Linked Helper.
If you’re new to the business world, you’ll want to make full use of LinkedIn’s networking features.
The best way to grow your network online is by connecting with blockchain companies, blockchain marketing agencies, blockchain entrepreneurs, blockchain experts, and blockchain enthusiasts.
Educate Through Crypto Related Podcasts
Although podcasts are still relatively new, they’re quickly gaining in popularity for a reason. This is an opportunity for a cryptocurrency project to reach out to a larger audience and educate people about the project’s features.
However, the usage of audio content is even more effective nowadays than it was in the past, making this one of the most successful methods for raising awareness about the project.
Some popular podcast you can find inspiration from are:
- The Crypto Conversation – Andy Pickering
- Crypto Campfire Podcast – Mitch and the Perfesser
- Zero-Knowledge – Anna Rose
- Stephan Livera Podcast – Stephan Livera
- The Pomp Podcast – Anthony Pompliano
- The Bad Crypto Podcast – Joel Comm & Travis Wright
- What Bitcoin Did – Peter McCormack
List to a couple as your develop your cryptocurrency marketing strategies.
Approach Blockchain Influencer Using Different Cryptocurrency Marketing Strategies
Crypto entrepreneurs must use blockchain influencers to drive traffic and achieve higher search engine rankings. When an influencer writes about your blockchain project on their blog, you’ll enjoy increased brand awareness. You can then leverage that exposure by using social media to create a larger following.
How do you find blockchain experts who are open to collaborate? This is where blockchain communities are especially helpful. Many blockchain entrepreneurs are willing to help new blockchain projects since they have an interest in seeing the blockchain grow larger.
Crypto Influencers are usually quite popular, so it’s important that you contact them as soon as possible. You must also tailor your approach depending on the blockchain influencer’s specific field of expertise.
You should discover that many influencers have a large number of followers if you do a simple Google or YouTube search. With this in mind, instead of attempting to build a fan base for your new channel, it may be more beneficial to capture the attention of an audience on an existing channel.
When dealing with influencers, it’s important to go at a snail’s pace. Because projects are more likely to be accepted if the brand establishes a rapport with an influencer before inviting him or her on an interview, you should not hurry this process.
Cryptocurrency Marketing Strategies That Work
Whether you choose to collaborate with an influencer or not, you’ll find that working with one is a win-win situation. The influencer may talk about something fascinating, which increases the engagement of their followers. Another positive side effect is the media exposure your cryptocurrency initiative can gain.
Of course, the right influencer is vital for a succesful cryptocurrency marketing strategy.
ICO marketing experts, on the other hand, have been utilizing influencer marketing tactics for a long time. This has created a mutually beneficial connection between the firm and the influencer. To execute successful influencer marketing, you must engage with your target influencer. It’s also critical to provide your target
Finding the best social media platform for digital content creation can sometimes be difficult, but it’s crucial. As you’re about to discover, the right influencers and right media outlets are key to getting coverage for a project. Getting access to the correct individuals in the business lets you stay on top of things and reaches your target demographic.
After you’ve identified the influencer, you must qualify them to see how they match your ideal market and impact your audience. While having a wide reach is beneficial, it’s also important to consider quality above quantity.
To guarantee that your content is relevant to the brand, your industry, and your product, you should spend some time analyzing the content of your target influencer. You won’t get the media attention you desire for your ICO or cryptocurrency if it isn’t. The cryptocurrency market, unlike others in the field of financial services, is unique when it comes to supplying goods. You must be ready to compensate your promoters in some manner.
Affiliate Marketing for Blockchain
Many people are unfamiliar with the concept of affiliate marketing. Affiliate marketing is a method in which affiliates receive a commission fee for advertising another individual or company’s items or services. It’s simple enough for customers and affiliates to discover a product that they enjoy.
You may pay your affiliates in a number of ways, including as payment per sale, payment per lead, or payment per click:
- When a firm uses marketing methods, it is generally understood that they pay their affiliate a percentage of the selling price following purchase owing to its advertising efforts.
- Affiliates in pay-per-lead programs are paid based on the conversion of leads. Customers must be encouraged to visit a company’s website and complete an action in this instance. This may include filling out the details of a contact form, signing up for a trial of the product, signing up for a newsletter, or downloading software.
- The objective is for the affiliate to redirect clients from their own marketing platform to the company’s website by paying per click.
The increase in web traffic for a firm’s website determines how much will the affiliate be paid.
SEO The Long-term Cryptocurrency Marketing Strategy
Unless you are a SEO savant, it is best you hire a company or develop an internal SEO team.
Either way, it will come with a price and SEO is all about long term results.
Whatever you do today in SEO is something you will harvest in three to six months.
Once you are in good momentum, however, you can see results faster but it can take up to a year if you start from scratch.
SEO is Science
Gradually SEO has become more of an art than just a science.
Yes, for someone who is new to it, it can be very frustrating because there are always some barriers you cannot overcome without the right strategy in place.
Be ready to implement an ongoing content marketing campaign through different channels, for example web pages, videos or social media.
The most important part about SEO is to think like your audience.
If they are searching for something in Google, they will most likely click on the top results that pop up at the top of their screen.
What you want to do is to look for what’s “trending” in Google (i.e.: SEO trends) and adapt your strategy accordingly.
Crypto is the Future, so is SEO
One of the best ways to increase your business visibility online is SEO.
Cryptocurrency is not going anywhere.
There are over 6,000 different coins and more and more people are researching about them.
Interestingly enough, Dogecoin: the top dog of crypto searches
The Google search data revealed that dogecoin, a meme crypto, was the most searched cryptocurrency in the United States for 2021. The doggie-themed currency had more than seven million monthly searches.
Dogecoin (DOGE), a Shiba Inu-themed cryptocurrency started by software engineers Billy Markus and Jackson Palmer as a way to poke fun at and satirize the cryptocurrency craze, is regarded by some as the world’s most valuable parody.
As of October 27, the currency has a market capitalisation of $33.9 billion and is gaining popularity on social media since its debut in 2013.
There is no shortcut.
No easy way.
You must employ as many cryptocurrency marketing strategies as possible
In the end. the more you do the more you harvest if and only if you have the right strategy in place.
Once you are on your way, blockchain marketing is all about building a network of loyal customer fans who promote for you by word-of-mouth.
You must invest time and resources to achieve your goals. blockchain marketing requires time commitment initially or it will not pay off later on or ever at all.
P.S. if you are a super-star marketing pro in a specific field – and you love the cryptocurrency space, Marketing Agency Pro is hiring.