Goal: Increase home loan applications via organic traffic by improving both rankings and conversion flow across priority home loan pages.

This page includes the full slide deck below, followed by a practical action plan and conclusion.

Below is the complete presentation deck, embedded in order for easy review and sharing.

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ANZ already has the assets and authority to compete for Australia’s most valuable home loan keywords. The next step is execution: structured content, smarter internal linking, and an always-on optimisation cycle that improves both rankings and conversion outcomes.

Bottom line: The biggest gains will come from doing the simple things consistently—clean headings, clearer pathways to conversion, stronger internal links, and FAQs designed to win snippets. These are not hard to implement, but they compound across the full site.