If you’re a mortgage broker, there’s one place in Google that can change everything for your lead flow:

The Google Map Pack.

You know the section that shows up right at the top when someone searches:

• “mortgage broker near me”
• “home loan broker Sydney”
• “refinance broker Melbourne”

It’s the map with the top 3 businesses listed underneath.

And here’s the best part:

👉 You don’t need to run ads to get there.

With the right strategy, you can earn a spot naturally — and once you’re in, it becomes one of the most consistent sources of high-intent enquiries available.

Let’s break down exactly how mortgage brokers can rank in the Map Pack without spending a cent on Google Ads.

If you’re looking for the best marketing agency for mortgage brokers , the key is working with a team that understands how to generate real mortgage enquiries — not just traffic. From local SEO and Google Ads to authority content and conversion-focused websites, the right strategy helps your brokerage stand out, rank higher, and attract borrowers ready to take action.

Why the Google Map Pack Is So Powerful for Mortgage Brokers

The Map Pack is where borrowers make decisions fast.

When someone searches locally, they’re not casually browsing.

They’re usually ready to:

✅ call
✅ compare
✅ book
✅ choose

That’s why the Map Pack delivers leads that are often more qualified than standard website traffic.

It combines three trust signals instantly:

• Your reviews
• Your location
• Your credibility

If Google recommends you here, borrowers assume you’re one of the best options available.

How Google Decides Who Ranks in the Map Pack

Google uses three core factors:

1. Relevance

Does your business match what the person is searching for?

2. Distance

Are you close enough to the searcher (or targeting the right service areas)?

3. Prominence

Do you look trusted, established, and well-reviewed online?

Ranking comes down to improving these signals consistently.

Practical Steps Mortgage Brokers Can Take to Rank (Starting This Week)

This is the part most brokers miss.

Map Pack rankings aren’t mysterious — they’re built through repeatable actions.

Here’s a clear, step-by-step process you can implement immediately.

Step 1: Fully Optimise Your Google Business Profile

Your Google Business Profile (GBP) is the foundation.

If it’s incomplete or vague, Google won’t rank it.

What to do:

• Go to your profile and check every field
• Make sure everything is filled out properly

Mortgage broker examples:

Primary Category:
✔ Mortgage Broker (not “Financial Consultant”)

Services Section:
Add services like:

• Home Loans
• Refinancing
• First Home Buyer Loans
• Investment Property Loans

Business Description Example:

“We help first home buyers, refinancers, and property investors secure the right loan across Sydney and surrounding suburbs.”

That’s relevance in Google’s language.

Step 2: Build a Review System (Not Random Reviews)

Reviews are one of the strongest ranking factors.

But here’s the key:

Google rewards consistent review velocity, not one big burst.

What to do:

Ask for 2–4 reviews every month.

Simple review request script:

“Hey [Client Name], I’m so glad we got that loan approved.
If you had a good experience, would you mind leaving a quick Google review?
It really helps local borrowers find us.”

Pro tip:

Encourage clients to mention specifics like:

• suburb name
• service type

Example review:

“Helped us refinance in Parramatta and made the process incredibly smooth.”

That boosts both trust and local relevance.

Step 3: Add Location Signals to Your Website

Google cross-checks your website against your profile.

If your site doesn’t clearly show where you operate, rankings suffer.

What to do:

• Mention your key suburbs on service pages
• Add your location in headings and copy

Example:

Instead of:

“We offer refinancing solutions…”

Write:

“We help homeowners refinance across Brisbane, including Paddington, Toowong, and Indooroopilly.”

Also make sure your footer includes:

• Business name
• Address (or service area)
• Phone number

This is called NAP consistency.

Step 4: Create Suburb Pages That Actually Help People

If you want to rank across multiple suburbs, you need local landing pages.

But they must be unique — not copy-paste.

Example suburb page:

Mortgage Broker in Bondi

Include:

• who you help
• common borrower scenarios
• suburb-specific language
• strong call-to-action

A good structure:

• Intro + suburb relevance
• Services offered
• Local borrower FAQs
• Testimonials
• Book a call CTA

This is how brokers dominate entire regions.

Step 5: Keep Your Profile Active Weekly

Google favors active businesses.

A profile that hasn’t been updated in months looks stale.

Weekly actions (15 minutes):

• Post an update
• Upload a new photo
• Answer a FAQ
• Respond to reviews

Example Google Post:

“First Home Buyer Tip: Your borrowing power depends on more than your income — chat with us before house hunting.”

Consistency builds trust with Google.

Step 6: Fix Your Citations Across the Web

Google checks directories to confirm your business is real.

If your phone number is different in multiple places, it hurts rankings.

What to do:

Search your business name and check:

• Yelp
• Yellow Pages
• Local.com.au
• Industry directories

Ensure your:

• Name
• Address
• Phone
• Website

match exactly everywhere.

How Long Does It Take to Rank in the Map Pack?

Most mortgage brokers see movement within:

4–8 weeks
once reviews, relevance, and activity improve.

Competitive metro areas may take longer — but the process is the same.

Final Thought: Map Pack Rankings Are the Best Local Lead Asset

Google Map Pack visibility is one of the highest ROI marketing channels available to mortgage brokers.

No ad spend.
No chasing cold leads.
Just borrowers actively searching for help — finding you first.

The brokers who win locally don’t do gimmicks.

They build:

• strong profiles
• consistent reviews
• suburb relevance
• real authority

And Google rewards them.