Paid Search for Mortgage Brokers

Google Ads for Brokers (High-Intent Leads Fast)

Get in front of borrowers the moment they search — with campaigns built for enquiries, not wasted spend.

Google Ads can work incredibly well for mortgage brokers — but only when targeting is tight, landing pages convert, and tracking is accurate. We build paid search campaigns that capture high-intent borrowers while avoiding the expensive, low-quality clicks that drain budgets.

Search-only intent • Suburb + service targeting • Conversion landing pages • Call + form tracking • ROI clarity

Google Ads campaigns for mortgage brokers

Why ads work

Google Ads capture borrowers at peak intent

SEO builds long-term growth — Google Ads give you immediate visibility. When a borrower searches “mortgage broker near me” or “refinance broker Sydney”, paid search lets you appear instantly, above organic results, with calls and enquiries just one click away.

Fast lead flow. Ads can generate enquiries within days, not months.
Only pay for intent. We target searches that signal “ready to talk,” not browsing.
Scale with control. Budgets can increase once cost-per-lead is proven.

Ads strategy

A Google Ads approach built for mortgage ROI

Most brokers waste spend because campaigns are too broad. We build tightly structured campaigns that align to loan intent and suburb targeting.

1) High-intent keyword targeting

We focus on searches that indicate a borrower is ready to enquire.

Mortgage broker + suburb keywords
Refinance broker intent terms
First home buyer loan enquiry searches
Negative keywords to block junk clicks

2) Campaign structure + control

Proper segmentation improves Quality Score and reduces wasted spend.

Separate campaigns by service type
Ad groups mapped to tight keyword themes
Location targeting by suburb/service radius
Bid adjustments based on performance

3) Landing pages built to convert

Ads don’t convert — landing pages do. We match intent to page flow.

Fast-loading, mobile-first layouts
Clear call + enquiry pathways
Trust stack: reviews, proof, credentials
Service-specific messaging (not generic)

4) Tracking + cost-per-lead clarity

You need to know what you’re paying for — and what’s profitable.

Call tracking + form conversions
Conversion value mapping (where possible)
Lead quality feedback loops
Monthly reporting + optimisation roadmap

Common Google Ads Mistakes (that waste broker budgets)

Paid search can burn money fast when targeting is broad or tracking is unclear. These are the issues we fix most often.

Broad match chaos — paying for irrelevant clicks like “mortgage rates calculator”.
Sending traffic to generic pages — intent mismatch kills conversion rates.
No negative keyword list — junk searches drain spend quickly.
No cost-per-lead visibility — without tracking, optimisation is guessing.

The goal is simple: spend less per lead, generate more enquiries, and scale only when ROI is proven.

Lead system

Google Ads as part of a full broker growth engine

Paid search works best when it supports your broader marketing: SEO authority, strong landing pages, and follow-up systems. Ads should amplify what already converts — not patch holes.

Immediate enquiries: suburb + service campaigns that drive calls fast.
SEO reinforcement: ads accelerate data and keyword insight for organic strategy.
Conversion compounding: landing page improvements lift both paid + organic performance.
Scalable ROI: once CPL is stable, budgets increase with confidence.

Mortgage broker paid search lead generation

FAQ

Google Ads FAQs for mortgage brokers

How much should a broker spend on Google Ads?

Budgets vary by suburb competition, but many brokers start between $1,500–$5,000/month. The key is proving cost-per-lead first, then scaling.

Do Google Ads work without SEO?

Yes, but they work far better with strong landing pages, trust signals, and authority content. Paid traffic magnifies whatever experience the site delivers.

How quickly can Google Ads generate leads?

Often within the first week once campaigns are live — especially for high-intent suburb and refinance searches.

SEO Expertise

Mortgage Brokers' Best SEO Agency for Lead-Driven Rankings

We've built our reputation as mortgage brokers' best SEO agency by mastering the unique challenges of ranking in one of the most competitive local niches online.