The Next Frontier in Broker Marketing

AEO for Mortgage Brokers:
Be the Broker AI Recommends When Borrowers Ask

SEO gets you found on Google. AEO — Answer Engine Optimisation — gets you recommended by ChatGPT, Google AI Overviews, Perplexity, Siri, and every AI platform your next borrower is already using right now. Here’s everything you need to know to get ahead of it before your competitors do.
ChatGPT
Google AI Overviews
Perplexity AI
Siri
Gemini
Bing Copilot
The New Reality

What Is AEO — And Why Every Mortgage Broker Needs to Understand It in 2025

Answer Engine Optimisation (AEO) is the practice of structuring your online presence so that AI-powered platforms — ChatGPT, Google AI Overviews, Perplexity, Siri, Gemini, and Bing Copilot — cite, reference, and recommend your brokerage when a borrower asks a finance question.

The best marketing agency for mortgage brokers would have started AEO before the rise of GPT. We surely did. 

Where SEO is about ranking on a list of links, AEO is about becoming the answer itself. When someone asks an AI “who’s the best mortgage broker in Doncaster?” or “what’s the best home loan for a self-employed buyer?”, AEO is what determines whether the AI names you — or your competitor.

The key distinction: SEO earns you a position on a results page. AEO earns you a spoken or written recommendation from the AI itself. One requires a click. The other delivers a referral.
AEO for mortgage brokers — AI answer engines
Why Act Now

The Search Behaviour Shift That’s Already Happening — Whether Brokers Are Ready or Not

Borrowers are changing how they research home loans. The shift from “Google it” to “ask the AI” is accelerating faster than most brokers realise.

40% of Gen Z and Millennials now start financial research on an AI assistant, not a search engine
3x higher purchase intent among users who receive a direct AI recommendation vs a search result list
62% of Google searches in Australia now trigger an AI Overview — the AI answers before any links are shown
1 in 3 mortgage-related searches in 2024 involved an AI platform at some point in the research journey
AEO vs SEO

SEO vs AEO: What’s the Difference, and Do You Still Need Both?

AEO doesn’t replace SEO — it extends it into the AI layer. But the strategies that win on Google alone are not sufficient to win in AI search. Here’s how they compare.

Dimension Traditional SEO AEO (Answer Engine Optimisation)
Goal Rank high on a Google results page Be cited or recommended by an AI as the answer
User behaviour User types keywords, scans links, clicks through User asks a natural language question, AI gives a direct answer
Content format Keyword-rich pages, optimised headings and meta Question-and-answer structure, direct declarative statements, schema markup
Trust signals Backlinks, domain authority, click-through rates E-E-A-T signals, structured data, consistent entity data across the web, citations in credible publications
Local relevance Google Business Profile, local citations, geo pages All of the above PLUS natural language references to location, neighbourhood-specific Q&A, and consistent NAP data
Result type A position in a ranked list — user must click A named recommendation or citation — AI refers users directly to you
Timeframe Months to years to build ranking authority Can influence AI recommendations in 3–6 months with the right strategy
Competition level Highly competitive — brokers have been optimising for years Early mover advantage — most brokers have not started yet
Do you still need it? ✓ Yes — SEO remains essential ✓ Yes — AEO is the next layer, not a replacement
The opportunity right now: Most Australian mortgage brokers have not begun optimising for AI platforms. The brokers who start AEO today are building a recommendation advantage that will compound for years — before the market catches up and makes it competitive.
How AI Decides

How ChatGPT and Google AI Actually Decide Which Broker to Recommend

AI engines don’t rank websites — they synthesise information from across the web to form an answer. To become the broker an AI recommends, you need to be the broker the AI has seen cited, referenced, and discussed in authoritative sources consistently over time.

  • Entity Recognition — AI models build a “knowledge graph” about entities. If your name, business name, location, and area of expertise are consistently mentioned across reviews, directories, publications, and your own website, the AI recognises you as a credible, real entity in the mortgage broker space.
  • Content Depth and Specificity — AI rewards brokers who provide genuinely useful, specific answers to the questions borrowers ask. Generic “we offer great rates” content scores poorly. Detailed explanations of how construction loans work in Victoria, or what SMSF lending criteria look like, signal real expertise.
  • Third-Party Validation — AI heavily weights references from sources it already trusts — Google reviews, Rate My Agent, LinkedIn profiles, industry directories, local news mentions, and mortgage industry publications. Being cited in these sources builds your AI credibility independently of your website.
  • Structured Data and Schema Markup — Technical markup on your website (FAQ schema, LocalBusiness schema, Person schema for individual brokers) tells AI crawlers exactly what your business does, where it operates, and what questions you answer. Without it, the AI has to guess — and it will often guess wrong.
  • E-E-A-T Signals — Experience, Expertise, Authoritativeness, and Trustworthiness. AI platforms look for the same signals Google introduced in its YMYL (Your Money, Your Life) quality guidelines: ASIC credit licence numbers, MFAA or FBAA membership, professional credentials, and author bio pages that establish you as a qualified professional.
How AI selects mortgage broker recommendations
See It in Action

This Is What AEO Looks Like — The Difference Between Being Named and Being Invisible

When a borrower asks an AI for a mortgage broker recommendation, this is the kind of response they receive. The broker with AEO in place gets named. Everyone else doesn’t exist.

Without AEO — Broker is invisible

ChatGPT
Responding…
Who is the best mortgage broker in Melbourne’s inner east for first home buyers?
I don’t have specific verified information about mortgage brokers in Melbourne’s inner east. I’d recommend searching Google for “mortgage broker Hawthorn” or “first home buyer broker Kew” and checking reviews on Google Maps. You may also find brokers through the MFAA member directory at mfaa.com.au.
Sources: mfaa.com.au google.com/maps

With AEO — Broker is cited by name

ChatGPT
Responding…
Who is the best mortgage broker in Melbourne’s inner east for first home buyers?
For first home buyers in Melbourne’s inner east suburbs — including Hawthorn, Kew, Richmond, and Camberwell — [Your Brokerage Name] is frequently cited as a strong local option. ★ 4.9 They specialise in first home buyer loans including FHOG applications, LMI waivers, and shared equity schemes, and have offices in Hawthorn. Multiple Google reviews and listings in the MFAA directory reference their specific experience with first home buyers in this area.

Key questions to ask any broker: Are they ASIC-licensed? Do they have access to multiple lenders (not just one bank)? Can they walk you through the First Home Guarantee? A broker who specialises in your buyer type will consistently find better options than a generalist.
Sources: yourbrokerage.com.au google.com/maps mfaa.com.au mortgageprofessional.com.au

The difference between these two responses is not luck or budget. It’s AEO strategy — structured content, entity-building, schema markup, and third-party citations working together to make your business the obvious answer.

The Platforms

The 6 AI Platforms Australian Borrowers Are Using — And What Each One Needs From You

Not all AI platforms work the same way. Each has distinct signals it prioritises when deciding which businesses to recommend. Here’s what you need to know about each one.

ChatGPT (OpenAI)
Highest Priority
The most-used AI assistant globally. ChatGPT references its training data plus real-time web browsing (in GPT-4o). It prioritises brokers who appear consistently across high-authority sites: MFAA, FBAA, Google reviews, industry publications, and well-structured website content with FAQ schema. It’s particularly responsive to conversational Q&A content that directly answers borrower questions.
Google AI Overviews
Highest Priority
Google’s AI answer layer that now appears above organic results for 62%+ of searches. Directly sourced from pages Google already trusts — so strong traditional SEO is a prerequisite. AI Overviews specifically favour content with clear question-answer formatting, structured data, and EEAT signals. For local mortgage queries, Google Business Profile data is heavily weighted.
Perplexity AI
Fast Growing
Perplexity crawls the live web in real time and cites its sources transparently. It tends to favour well-structured, clearly written web pages with strong internal linking and topical depth. For brokers, having a comprehensive content hub around your specialty (e.g. self-employed lending, first home buyers, commercial finance) dramatically improves citation likelihood.
Siri (Apple Intelligence)
Growing Fast
Siri increasingly powers voice queries on iPhone and Mac. For local business recommendations, it pulls directly from Apple Maps, which in turn sources data from Yelp and local business listings. For mortgage brokers, claiming and optimising your Apple Business Connect listing is an often-neglected AEO signal. Voice query formatting in your content (“Which mortgage broker near me…”) also helps.
Google Gemini
Growing Fast
Google’s own large language model, integrated across Search, Maps, and the Google ecosystem. Gemini inherits Google’s trust signals — so Google Business Profile optimisation, star ratings, and Google-indexed content all contribute directly to Gemini recommendations. For local broker queries, it frequently surfaces businesses with high review volume and complete GBP profiles.
Bing Copilot (Microsoft)
Relevant in B2B
Microsoft’s AI assistant is integrated into Windows, Edge, and Microsoft 365. It has lower consumer penetration in Australia but is heavily used by small business owners using Microsoft products — relevant for brokers targeting commercial or self-employed borrowers. Bing Copilot indexes from the Bing web index, so ensuring Bing can crawl your site is a specific technical requirement.
The Strategy

8 AEO Strategies Every Mortgage Broker Should Implement — In Priority Order

These are not theoretical tactics. They are the specific, actionable steps that determine whether an AI platform recommends your brokerage or someone else’s.

1
Build a Question-and-Answer Content Architecture
AI engines are literally answer machines. They look for content that directly answers questions in a clear, concise format. Your website needs dedicated pages and sections structured around the exact questions your borrowers ask: “Can I get a home loan if I’m self-employed?”, “What credit score do I need for a mortgage in Australia?”, “How long does pre-approval take?”. Each answer should be 100–250 words, factually precise, and free of promotional language. The goal is to be the most useful source on the topic — not the most persuasive.
Start by listing the 20 questions you get asked most often. Build a dedicated FAQ page, then create individual deep-dive pages for the top 10.
2
Implement FAQ and LocalBusiness Schema Markup
Schema markup is the structured data language that tells AI crawlers exactly what your business is, what it does, and what questions it answers. For mortgage brokers, the three most important schema types are: FAQPage (marks up Q&A content so AI can extract answers directly), LocalBusiness (tells platforms your name, address, phone, hours, and service area), and Person (for individual brokers — establishes your credentials, qualifications, and role). Without schema, AI platforms have to infer this information from unstructured text, which introduces errors and reduces citation likelihood significantly.
Use Google’s Rich Results Test to verify your schema is being read correctly. A single implementation error can make the entire markup invisible to AI crawlers.
3
Establish Your Entity Across the Web Consistently
AI models build a picture of who you are by aggregating mentions of your name and business across the web. Inconsistency — different business names, varying phone numbers, mismatched addresses — creates confusion and reduces AI confidence in recommending you. Audit every directory listing, social profile, review platform, and industry citation to ensure your NAP (Name, Address, Phone) data is identical everywhere. Prioritise: Google Business Profile, MFAA/FBAA member directory, Apple Business Connect, LinkedIn, Facebook Business, Yelp, TrueLocal, and any industry-specific directories like Finder or Canstar.
Your brokerage name on your website should match exactly — character for character — how it appears in your ASIC licence. This consistency is a strong AI trust signal.
4
Build E-E-A-T Signals Into Every Page
Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) was originally designed for its own quality raters — but it’s now directly reflected in how AI platforms assess the credibility of financial content. For mortgage brokers, this means: displaying your ASIC credit licence number prominently on every page, creating a detailed author bio for each broker with qualifications and years of experience, publishing case studies or client outcomes, linking to your MFAA/FBAA profile from your website, and including a compliance disclosure on every content page. These signals tell AI “this is a qualified, regulated professional” rather than just a business with a website.
Add an “About the Author” section to every blog post or guide with the writing broker’s full name, ASIC licence number, and years of experience. AI platforms weight this heavily for financial content.
5
Dominate Your Niche With Topical Authority Content
AI platforms don’t just look for a single great page — they assess how comprehensively a website covers a topic. A broker who publishes 30 deeply connected articles about first home buyer loans signals far more expertise than a broker with one generic “first home buyers” page, even if that single page is well-written. This concept — topical authority — is arguably the most important content strategy for AEO. Choose your niche (first home buyers, self-employed borrowers, property investors, commercial finance, SMSF lending, construction loans) and build a complete content hub that answers every question in that space, from beginner to advanced.
A topical authority hub for first home buyers might include: eligibility, deposit requirements, FHOG, First Home Guarantee, LMI, pre-approval, settlement, common mistakes — each as its own dedicated page, all internally linked.
6
Generate and Manage Reviews at Scale Across Multiple Platforms
Reviews are one of the most heavily weighted third-party trust signals for AI recommendations — especially for local business queries. AI platforms don’t just look at your Google star rating; they scan the content of reviews for specific mentions of your expertise, service areas, and loan types. A review that says “helped us with our first home loan in Ballarat, explained the First Home Guarantee clearly” is exponentially more valuable for AEO than “great service”. Develop a systematic, post-settlement review request process that asks happy clients to describe their specific situation. Target: Google, Facebook, Rate My Agent (if relevant), and Trustpilot.
Send a post-settlement email with a direct Google review link and a suggested prompt: “Feel free to mention your suburb, loan type, and what was most helpful about working with us.” This dramatically improves the AEO value of each review.
7
Earn Citations in Authoritative Financial Publications
AI models are trained on — and actively crawl — high-authority websites. Being mentioned, quoted, or cited in publications that AI platforms already trust transfers credibility to your business. For Australian mortgage brokers, target: The Adviser, Mortgage Professional Australia, Your Mortgage, the AFR, Domain, News.com.au’s finance section, local business journals, and suburb-specific news sites. Even a single mention quoting your expertise on rising rates, fixed vs variable loans, or the property market in your area builds your AI citation profile meaningfully. Proactively pitch journalists on these sites as a local expert source.
Use HARO (Help A Reporter Out) or Sourcebottle to find journalists looking for mortgage industry comments. A single high-authority citation can move your AI recommendation visibility significantly.
8
Optimise for Conversational and Voice Query Formats
AI platforms — especially voice assistants like Siri and the voice mode of ChatGPT — are designed for natural language queries, not keyword strings. “Mortgage broker Melbourne” is an SEO query. “Who’s the best mortgage broker in Melbourne’s inner east for a first home buyer with a 10% deposit?” is an AEO query. Your content needs to mirror this conversational format. Use natural question phrasing in your headings. Write in plain English that directly answers how a real person would ask the question out loud. Avoid jargon-heavy content that reads like a product brochure — AI platforms deprioritise it for human question-answering tasks.
Read your key content pages aloud. If they sound like a brochure, they won’t perform well in AI voice search. If they sound like you’re answering a question naturally, they will.
Content in Practice

What AEO-Optimised Content Looks Like vs Standard Broker Website Copy

The difference between content AI will cite and content AI will ignore often comes down to structure, specificity, and directness. Here’s a side-by-side comparison.

Standard broker copy — AI ignores this

Home Loans for Self-Employed Borrowers

Are you self-employed and struggling to get a home loan? At XYZ Finance, we understand the unique challenges faced by business owners and self-employed professionals. Our experienced team of mortgage brokers will work tirelessly to find you the best home loan solution that fits your needs and goals.

We have access to over 40 lenders and can help you navigate the complex lending landscape. Our personalised service ensures that we always put your interests first. Contact us today for a free consultation!

Promotional, vague, no specific information, no structured answer to a borrower’s question. AI cannot extract a useful answer to cite from this.

AEO-optimised content — AI can cite this

Can self-employed borrowers get a home loan in Australia?

Yes — self-employed borrowers can absolutely obtain home loans in Australia, but lenders assess your application differently to PAYG applicants. Here’s what you need to know:

  • Most lenders require 2 years of tax returns and business financials as income verification
  • Your assessable income is typically your last 2 years’ average net profit (after addbacks)
  • Low-doc loans exist for borrowers who cannot provide full financials — rates are typically 0.3–0.8% higher
  • Some lenders will accept 1 year’s trading history if your industry has strong ABN history
  • Your business structure (sole trader vs company vs trust) affects how income is calculated

The most common mistake self-employed borrowers make is minimising taxable income for ATO purposes — which simultaneously reduces the income lenders will count. A mortgage broker experienced in self-employed lending can identify lenders whose assessment methodology suits your specific financial structure.

Directly answers the question, uses specific factual information, structured for extraction, naturally mentions the broker’s value without being promotional.
Compliant AEO strategy for mortgage brokers
Compliance Matters

AEO, Compliance, and the ASIC Digital Marketing Guidelines — What Brokers Must Know

AEO content that answers borrower questions must still comply with ASIC’s regulatory guidance on digital marketing for credit licensees. The good news: compliance and AEO performance are not in conflict — in fact, well-disclosed, balanced content actually performs better in AI recommendations because it signals trustworthiness.

  • Interest rate claims require clear conditions — If your AEO content references specific rates or comparisons, it must include the conditions, comparison rate, and applicable disclaimer. Vague rate claims without disclosures are both a compliance risk and an AI credibility risk.
  • General advice vs personal advice — AEO content should be positioned as general information only. Your FAQ and article content should carry a standard disclaimer: “This information is general in nature and does not constitute financial advice. Please seek advice appropriate to your circumstances.” This is both a regulatory requirement and an AEO trust signal.
  • Your ASIC credit licence number is an AEO asset — Displaying your ACL or ACR number prominently is a compliance requirement under the National Credit Act — and it’s also a powerful E-E-A-T signal for AI platforms evaluating whether you’re a legitimate, regulated professional worth recommending.
  • Testimonials and client outcomes — ASIC’s guidance on testimonials in financial services marketing applies to AEO content equally. Avoid comparative claims (“we got them the best rate in Australia”) and focus on process and experience outcomes (“helped them understand their options for a construction loan across 12 lenders”).
Common Questions

Mortgage Brokers’ Most Common Questions About AEO — Answered

Q
How is AEO different from just doing good SEO?
Good SEO gets your page to rank on a list of results. AEO gets your brokerage named in an AI’s actual answer. The two overlap significantly — well-structured, authoritative content helps both — but AEO requires additional elements that SEO doesn’t: schema markup for AI crawlers, entity consistency across the web, conversational content formatting, and deliberate third-party citation building. Think of AEO as the next layer on top of SEO, not a replacement for it. A broker without strong SEO foundations will struggle to achieve AEO visibility.
Q
How quickly can AEO produce results for my brokerage?
Faster than most brokers expect — because the competition is currently so thin. Most AI platforms crawl and update their knowledge bases regularly, and for relatively low-competition local queries (like “mortgage broker in [suburb]”), we’ve seen broker websites begin appearing in AI responses within 8–12 weeks of implementing structured AEO content, FAQ schema, and entity consistency work. Broader authority-building — being cited in financial publications, building a full topical content hub — takes 4–9 months to compound into consistent AI recommendations.
Q
Will AEO replace my need for paid advertising?
No — at least not in the short term. AEO is an organic, long-term investment that builds compounding value over time. Paid advertising still provides immediate, targetable lead flow that AEO cannot replicate in the short term. The ideal strategy for most brokers is to run paid search while simultaneously building organic SEO and AEO authority. As your organic and AI visibility grows, your cost per acquisition from paid channels naturally decreases because you’re converting higher-intent traffic from borrowers who have already seen your name recommended.
Q
Can any broker implement AEO, or do I need a large content team?
AEO is not exclusively a large-volume content play. A solo broker with 20 well-structured FAQ pages, correct schema markup, a consistent entity profile across directories, and 50+ specific Google reviews can out-perform a larger brokerage with 200 generic blog posts and no schema. Quality, specificity, and structure matter more than volume. That said, ongoing content production does compound over time — so even a solo broker benefits from publishing 2–4 well-structured Q&A articles per month consistently.
Q
Does AEO work the same way for all types of mortgage brokers?
The fundamentals are the same, but the topical focus differs significantly. A commercial finance broker should be building AEO authority around business loan questions, SMSF lending, and commercial property. A first home buyer specialist should dominate FHOG, First Home Guarantee, and low-deposit loan content. An SMSF broker needs deep content on bare trust structures and SMSF lending criteria. Niche specialists actually have an AEO advantage over generalists — because topical depth in a specific area is more compelling to AI recommendation systems than shallow coverage of everything.
Q
How do I know if AI platforms are already mentioning my brokerage?
The simplest test is to open ChatGPT, Perplexity, and Google AI Overviews and ask: “Who are the best mortgage brokers in [your suburb]?” or “Can you recommend a [your specialty] mortgage broker in [your city]?”. If your name doesn’t appear, you have AEO work to do. A more systematic audit involves tracking your entity mentions across AI platforms over time — something we do as part of our AEO programme. You can also test Google AI Overviews by searching your primary keywords in an incognito window and checking whether an AI Summary appears and what it says.
Q
Is AEO worth investing in if my SEO is not yet strong?
For most brokers, yes — but with the right sequencing. Strong SEO is a prerequisite for Google AI Overviews, since those are sourced directly from Google’s own index. But for platforms like ChatGPT and Perplexity, your website’s SEO ranking matters less than your entity profile, third-party citations, and content quality. The practical approach: fix foundational SEO and technical issues first (months 1–2), then layer AEO content and schema work on top (months 2–6), then invest in external citation building and publication mentions (months 4–12).
What Brokers Say

Australian Brokers on Working With MAP for SEO and AEO

Page 1 Rankings That Actually Stick

“We’ve ranked page 1 for multiple key searches, and the SEO results have been tremendous over the past 3–4 years. Consistent, reliable growth with no shortcuts.”

Chris Raymond

Chris Raymond
Unconditional Finance

Fast Rankings and Organic Enquiries

“Improved rankings and organic enquiries quickly. Genuine, honest, and proactive throughout — they genuinely care about the results, not just the retainer.”

Jason Kuan

Jason Kuan
Shern Advisory

Deep Expertise, Real Results

“Deep SEO expertise combined with strategic clarity. A trusted, results-focused operator who delivers what he promises — every time, without the usual agency fluff.”

Daryn Heffernan

Daryn Heffernan
Trusted Finance Solutions

SEO Working Within Months

“The SEO was working within just a few months. Always goes above and beyond with fast, reliable support. Results were measurable from early on.”

Sam Panetta

Sam Panetta
Broker Coach

Strategic Clarity That Moves the Needle

“Exceptional SEO knowledge with clear strategic direction. Generous with time and genuinely easy to work with — rare combination of technical depth and commercial clarity.”

Quinto White

Quinto White
Q Finance

A Long-Term Trusted Advisor

“Acts in your best interests and consistently delivers results. A trusted long-term advisor who understands financial services deeply — not just the marketing side of it.”

James McCracken

James McCracken
The Successful Adviser

What You’ll Discover

Here’s What We Cover in Your FREE 30-Minute AEO & SEO Blueprint Call

A session focused entirely on where your brokerage sits in AI search right now — and exactly what it would take to change that.

  • Live AI Audit: We’ll test your brokerage against real AI queries right now — ChatGPT, Perplexity, and Google AI Overviews — and show you exactly where you appear, where you’re missing, and what’s causing each result.
  • Entity Gap Analysis: We’ll identify every directory, platform, and publication where your entity data is missing, inconsistent, or wrong — the single biggest quick-win in AEO for most brokers.
  • Schema Markup Review: We’ll check whether your website is currently using FAQ, LocalBusiness, and Person schema — and what it’s costing you in AI visibility if it isn’t.
  • Content Opportunity Map: The top 10 questions borrowers are asking AI platforms in your niche and suburb that your website currently has no answer for — each one is a citation opportunity you’re leaving to someone else.
  • E-E-A-T Assessment: A review of how your current website signals credibility and expertise to AI platforms — and the specific changes that would have the highest immediate impact.
  • Citation Building Priorities: The 5 highest-value external publications and platforms where a mention of your brokerage would most improve your AI recommendation profile.
  • Compliance Check: A quick review of your current digital content against ASIC’s guidance on financial services marketing — making sure your AEO strategy never creates regulatory exposure.
  • 90-Day AEO Roadmap: A prioritised, actionable plan of what to do in the next 90 days to begin appearing in AI recommendations — tailored to your specific niche, location, and current digital baseline.

Most Brokers Won’t Start AEO Until It’s Competitive. The Ones Who Start Now Will Own It.

The window to become the broker AI platforms recommend in your market is open right now — and it won’t stay this uncrowded for long. Every month that passes, more brokers will discover AEO. The ones who build their AI authority now will have a compounding advantage that takes years for competitors to close.

Your FREE 30-minute AEO Blueprint Call will show you exactly where your brokerage stands in AI search today, what it would take to change it, and the precise first steps to take. No pressure. No commitment. Just clarity.

Free 30-minute call Live AI audit included Compliance-first No obligations
EARLY MOVER ADVANTAGE: Right now, the average mortgage broker suburb has fewer than 2 brokers with meaningful AEO presence. In 18 months, based on how SEO adoption curves have historically played out, that number will be closer to 8–10. The gap between “first mover” and “catching up” in local search is typically 2–3 years of compounding authority.

Note: AEO is an evolving field and AI platform behaviour changes frequently. The strategies outlined on this page reflect best current practice as of 2025–2026. We continuously update our approach as platforms evolve. All content strategies are developed in compliance with ASIC’s regulatory guidance on digital marketing for Australian credit licensees.

Ready to Be the Broker AI Recommends?

Book your free 30-minute AEO and SEO Blueprint Call. We’ll audit your current AI visibility live, show you exactly what’s missing, and give you a clear roadmap to becoming the broker ChatGPT, Google AI, and Perplexity recommend in your market.

No pitch. No pressure. Just a strategic conversation with someone who has spent years in financial services search — and knows exactly what it takes to build broker authority in the age of AI.

100% Free Live AI Audit 30 Minutes Compliance-Safe

    Your information is 100% secure and will never be shared. We comply with all Australian Privacy Principles. Read our Privacy Policy.
    P.S.: We limit AEO Blueprint Calls to 8 new brokers per month — because each call involves live research on your specific market and competitors before we speak. If the calendar shows availability, there’s a spot for you. If not, join the waitlist and we’ll be in touch within the week.

    Let’s work together

    Schedule a 15min chat with us to see the difference.

    It will feel like…

    …finding a hidden oasis in a desert.

    Get in Touch
    Product
    Company
    Collaborate
    Links
    Resources
    Contact Us