Website Design & Development for Mortgage Brokers (Built To Convert)

Most broker website projects take 4 to 8 weeks from kick-off to launch, depending on page count, content readiness and approval cycles. A focused brochure-style broker site with 8 to 12 pages typically runs 4 to 6 weeks, while larger sites with multiple suburb pages, service pages and content hubs may run 8 to 12 weeks. The biggest variable is content — sites where the broker has copy, photos and lender panel details ready move significantly faster than ones starting from scratch.

Yes, and it’s critical to get this right. We plan 301 redirects for every changing URL, preserve your best-ranking pages where possible, maintain your domain authority, keep all schema markup intact, and submit an updated XML sitemap to Google at launch. For brokers with established rankings, we often phase the rebuild to protect priority suburb and service pages. Done correctly, a migration preserves SEO — done poorly, it can erase months of ranking progress overnight.

We build primarily on WordPress, typically with Elementor or a custom theme. WordPress gives brokers full ownership of their site (no lock-in), integrates cleanly with most CRMs (Salestrekker, HubSpot, AgileCRM, Salesforce), handles Australian Credit Licence and compliance requirements easily, and supports the depth of SEO work broker sites need. For brokers who prefer it, we can also build on Webflow or custom stacks depending on the project’s scale and complexity.

For Australian mortgage brokers, a properly-built website typically costs between $5,000 and $15,000 depending on scope. A focused 8-to-12 page broker site with strong UX, SEO foundations and tracking sits in the lower end. A larger site with 15+ suburb pages, custom design, conversion-focused landing pages and advanced CRM integration sits higher. The cheapest broker sites (under $2,000) almost always skip the architecture, compliance, SEO and tracking work that makes the site actually perform.

Yes. We build service-specific landing pages (refinance, first home, investment, construction, SMSF, self-employed) and suburb or service-area landing pages designed to convert both paid and organic traffic. Each page is built with matching search intent, a clear primary CTA, supporting trust signals, and schema markup where appropriate. These pages are the workhorses of both SEO and Google Ads performance.

Absolutely. For Australian mortgage brokers, 65 to 80 percent of website traffic now comes from mobile devices, and Google’s index is mobile-first by default. Every broker site we build is designed mobile-first: tap-to-call buttons prominently placed, short forms that work on small screens, fast mobile load times (Core Web Vitals compliant), and layouts tested across the most common Australian devices. Desktop is the secondary view, not the primary.

Yes. Every form and enquiry point on your site is connected directly to your CRM (Salestrekker, HubSpot, AgileCRM, Salesforce, Zoho, etc.) with source tagging so you know which pages produce which leads. We also set up call tracking where brokers rely on phone enquiries, so every call is attributed to the right campaign, keyword or page. Without this integration, you’re losing attribution data and manual data entry eats into your team’s productivity.

Yes, and they’re strong conversion tools when built correctly. Borrowing power calculators, repayment calculators, stamp duty calculators and LMI estimators all help borrowers self-qualify and dramatically increase time on page. We build these with clear compliance disclaimers (indicative only, subject to lender criteria) and integrate them with your CRM so calculator usage becomes a trackable lead event, not just an interactive widget.

Yes. Every broker site we build correctly displays your Australian Credit Licence number, credit representative details, privacy policy, credit guide links, and compliance disclaimers in the footer and key pages. We write all rate, approval and comparison copy to avoid ASIC “misleading conduct” issues, and we flag any claims that could create compliance risk. A compliant site is not a stylistic preference for mortgage brokers — it’s a legal requirement.

We can handle hosting directly on managed WordPress hosting optimised for speed and security, or we can set it up on your preferred host. Every broker site launches with SSL, spam protection on forms, daily backups, security monitoring and a maintenance plan covering WordPress core, theme and plugin updates. This matters especially for mortgage brokers — a compromised site is a compliance and reputation risk, not just a technical one.

Launch is the start, not the end. We provide a 30-day post-launch QA period covering any bugs or refinements, then transition into ongoing support (hosting, security, updates) and optional monthly growth work (SEO, content additions, CRO improvements, new suburb pages). A broker website needs to evolve with your business — new services, new suburbs, new team members, new lender panels — and we keep the site adapting to match.