We Spent 8 Years Making Brokers Outrank Your Bank.
Now We Want to Work For One.
We know exactly how brokers beat banks on Google — because we engineered it. We built the keyword strategies, the local SEO systems, and the content authority frameworks that pushed small mortgage brokers above major financial institutions in search results. Now we’re ready to take everything we know and deploy it from the other side of the table. But only for one bank, in one market, with the commitment and investment to go all the way.
An Honest Confession From the Agency That Helped Brokers Beat Banks on Google
For over eight years, we have worked exclusively with mortgage brokers. Our job was to take independent operators — often solo loan officers working from a home office — and help them rank above the household-name banks in their local markets. We succeeded. Repeatedly. Across 43 states.
We built systems that identified the exact keywords your customers type before choosing a financial institution. We created content strategies that positioned a $400K-revenue broker as a more credible local authority than a $4B bank. We engineered Google Business Profile optimisations that pushed a two-person operation above a bank with 14 branches into the Map Pack top three. And it worked every single time.
We are not proud of what that means for banks. But we are proud of what it tells us: the playing field in local financial search is not determined by balance sheet size. It is determined by digital strategy. And right now, most banks are losing that battle — not because they lack resources, but because their agencies don’t understand the game being played against them.
We do. We wrote the playbook. And we are ready to hand it to one bank that has the vision and the financial commitment to use it.
What 8 Years of Outranking Banks Looks Like in Numbers
These are the results we generated for mortgage brokers competing directly against banks in local search. This is the intelligence we now bring to the other side.
Why Banks Keep Losing Local Search Rankings to Brokers — And Why It Doesn’t Have to Stay That Way
We have a rare and uncomfortable insight: we know the exact vulnerabilities in bank digital strategies because we have exploited them, systematically, on behalf of brokers. Here is what we found, every time:
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Generic, Enterprise-Scale Websites — Bank websites are built for compliance and brand consistency, not local search conversion. A broker’s targeted single-city page almost always beats a bank’s national product page for local intent.
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Neglected Google Business Profiles — Most bank branch GBP listings are unclaimed, incomplete, or unmanaged. We have pushed brokers into the Map Pack above 4-star bank branches simply by optimising consistently.
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No Local Content Strategy — Banks publish compliance-approved corporate content. Brokers publish hyper-local buyer guides, rate commentary, and neighbourhood-specific lending articles. Google rewards the latter.
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Agencies That Don’t Understand Financial Search — Most bank digital agencies are brand generalists. They don’t understand YMYL search dynamics, financial intent keywords, or the local Map Pack mechanics that drive account acquisition.
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Institutional Inertia — A broker can launch a new local SEO campaign in a week. A bank’s marketing approval process can take months. Speed and agility consistently beat budget in local search.
The Campaigns We Built Against Banks — And What They Reveal
These are real results we achieved for mortgage broker clients. We share them not as something to celebrate, but as a precise map of what is possible — and what your institution is currently leaving on the table. Read our detailed SEO competitive analysis of major bank search positioning to understand the full picture.
Miami FHA Broker Goes #1 Over Three National Banks in 90 Days
An independent FHA broker, ranked on page 3, was losing search visibility and leads to a national bank ranking #1 for “FHA mortgage Miami.” The bank had a decades-long presence, dozens of branches, and a household brand. The broker had our strategy and the willingness to execute it.
We identified that the bank’s FHA product page was optimised for brand search, not local buying intent. We built a hyper-targeted content hub around “FHA mortgage broker Miami” and 15 long-tail variants. We optimised the broker’s Google Business Profile and generated 47 new reviews in 60 days. The bank’s GBP had 12 reviews, last updated 14 months prior. Within 90 days, the broker was #1. The bank’s page dropped to position 4.
Bank in 90 Days
Bank Was Missing
Bank’s Paid Spend
Should Have Been Bank’s
“The bank we displaced had been #1 in that market for years. Their weakness wasn’t brand awareness — it was local SEO negligence. A bank with the same strategy we built for this broker would be virtually impossible to displace.”
8-Person Brokerage Owns the Map Pack Across Three Cities — Ahead of Every Major Bank
An 8-person brokerage with zero online presence wanted to compete in the Bay Area — one of the most digitally sophisticated and competitive banking markets in the country. Multiple national and regional banks had significant brand equity and large branch networks across all three cities.
We built a multi-location SEO architecture targeting all three cities with individual market-specific content hubs. We created 40+ mortgage resource pages that attracted backlinks from the SF Chronicle and regional real estate blogs — links the banks with full marketing departments hadn’t earned. We dominated the Map Pack across all three markets within 120 days. The major banks in those markets are still outspending this brokerage on digital advertising by a factor of 50 to 1 — and still ranking below them organically.
Above Major Banks
Well-Funded Competitors
Diverted From Banks
Through Organic Search
“What this demonstrates is not that banks are weak — it’s that the banks in this market were not fighting for this channel at all. For a bank willing to invest in this strategy, the ceiling is extraordinary.”
Solo Phoenix Broker Captures $4.2M in Refi Volume That Was Sitting Unclaimed by Local Banks
The Phoenix metro refinance market should have been dominated by the established banks with local branch presence. Instead, search volume for high-intent refinance and VA loan keywords was largely uncaptured — not by brokers, not by banks. The intent was there. Nobody was showing up for it with relevant, conversion-optimised content.
We built a comprehensive VA loan and refinance content hub targeting 47 high-intent keywords that Phoenix-area banks had entirely neglected. We grew the broker’s review count from 12 to 89 in six months. We implemented retargeting for site visitors who showed purchase intent but didn’t convert immediately. The result was $4.2M in refinance volume — captured not from bank customers, but from the enormous pool of searchers that no bank had bothered to serve digitally.
Was Ranking For
Bank Paid Averages
Investment
Unclaimed Search
“The $4.2M wasn’t taken from a bank — it was sitting unclaimed in search. A bank with a serious local SEO strategy wouldn’t just defend this ground; they would own it completely and permanently.”
Want to understand how your institution specifically compares? Read more about how we approach SEO for banks and what a bank-side strategy looks like when built with this intelligence.
Why We Are Offering This to One Bank — And Only One
This isn’t a pitch to add a banking client to our portfolio. This is a deliberate, strategic partnership offer — and the exclusivity is not a marketing tactic. It’s a structural necessity.
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Our Knowledge Is Competitive Intelligence — The strategies we have built are specifically designed to win in financial services local search. If we deploy this for two competing banks, we neutralise our own advantage. One partner, one market, one winner.
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We Want to Go All the Way — We are not interested in a retainer arrangement where we deliver monthly reports. We want to build something definitive — a bank that is the undisputed digital authority in its market for a generation. That requires full commitment from both sides.
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The Right Bank Has Structural Advantages We Don’t — Balance sheet credibility. Regulatory trust signals. Branch presence. Deposit relationships. Product breadth. A bank with these assets plus our SEO and digital strategy is a combination that no broker — and no bank with a generic agency — can touch.
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We Want a Partner, Not a Client — We are looking for a bank leadership team that understands digital as a strategic growth driver, not a marketing line item. One that will invest properly, move decisively, and share our ambition to build total market dominance.
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The Window Is Now — Every month that passes, the broker clients we serve are building more authority in your market. The best time to acquire digital territory is before your competitor does. The second best time is today.
What the Exclusive Bank Partnership Looks Like in Practice
This is not a standard agency engagement. It is a full-scale market dominance programme, built around your institution’s strategic growth objectives and designed to compound in value year over year.
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Phase 1 — Market Intelligence & Foundation (Months 1–2): Full competitive audit of every broker and institution ranking in your market. Identification of every high-intent keyword being won by brokers that should be yours. Technical SEO and GBP baseline across all branches.
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Phase 2 — Authority Building & Displacement (Months 3–6): Branch-level local SEO deployment. Content authority programme targeting every product line and customer segment. Review velocity system and paid search launch.
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Phase 3 — Market Consolidation (Months 7–12): Defend and expand positions. Commercial banking and business acquisition digital strategy. Retargeting and nurture infrastructure. Attribution reporting tied directly to deposit and loan volume.
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Phase 4 — Permanent Leadership (Year 2+): Ongoing optimisation ensuring your institution maintains top position as the market evolves. New product launches, new geographies, and competitive defence — all built on the foundation we create together.
The Exact Strategies We Used Against Banks — Now Deployed For One
Every one of these capabilities was developed and battle-tested against bank search positions. Here is what we will deploy on your behalf.
Broker Keyword Intelligence — Reversed
We know every keyword brokers are using to steal search traffic from banks. We will target every single one on your behalf — and the hundreds more your institution is uniquely positioned to own.
- All high-intent local banking searches
- Product-specific commercial terms
- Business banking acquisition keywords
- Every term brokers currently beat you on
Google Map Pack Dominance
We have placed brokers in the Map Pack above bank branches. For a bank with actual branch infrastructure, the Map Pack potential is transformative. We will own it for every location in your footprint.
- Branch-level GBP optimisation
- Review velocity and response management
- Citation consistency across 50+ directories
- Hyper-local content per branch market
Financial Authority Content Programme
Brokers beat banks with local content because banks publish corporate content. We will build you a content architecture that speaks to every buyer persona in your market with the specificity that wins search and builds trust.
- Local market mortgage and deposit guides
- Small business lending education content
- Branch-specific neighbourhood resources
- Commercial banking thought leadership
YMYL Technical SEO Foundation
Google holds financial websites to the highest possible quality standards. Your technical infrastructure must be flawless to compete — and most bank websites, frankly, are not. We will fix that.
- E-E-A-T signal architecture
- Financial product structured data
- Core Web Vitals and site speed
- ADA/WCAG compliance integration
Compliant Paid Search & Retargeting
Every campaign is built around CFPB, Regulation Z, and FDIC compliance from the ground up. We know how to write ads that convert without creating regulatory exposure — because we have been doing it for mortgage professionals for eight years.
- Regulation Z compliant ad copy
- UDAP-safe campaign architecture
- Geo-targeted branch-level campaigns
- Conversion retargeting for applicants
Full Attribution & Board Reporting
Every result we generate is tied to balance sheet outcomes — not impressions or click-through rates. You will know exactly which digital investment opened which accounts and influenced which loan volume.
- Core banking system integration
- Cost per account opened tracking
- Deposit and loan volume attribution
- ALCO and board-ready reporting
What We Are Looking for in Our Bank Partner
This is not a fit for every institution. We will be honest about what this requires.
The Bank We Cannot Help vs. The Bank That Will Dominate Its Market
- Treats digital marketing as a brand awareness expense with no accountability
- Requires 6-month internal approval cycles for content changes
- Leadership that views SEO as a technical function rather than a growth strategy
- Unwilling to invest at the level required to achieve genuine market leadership
- Wants vanity metrics — impressions, page views, brand lift scores
- Satisfied with being “competitive online” rather than definitively dominant
- Expects 90-day miracles without the commitment for 12-month market capture
- Leadership that sees digital as a core deposit and loan acquisition channel
- Willingness to move with the agility the digital channel demands
- A CMO or President who can champion this programme internally
- Prepared to make the investment required for sustainable market dominance
- Wants attribution to account openings, deposit volume, and funded loan growth
- Ambitious — wants to be the dominant financial institution in their market, period
- Ready for a 12–18 month commitment to build something that lasts for years
If you recognise your institution in the right column: we would genuinely like to have a conversation. Not a sales call — a strategic conversation between two organisations that are serious about market leadership.
What the Brokers Who Beat Your Bank Said About Us
These are the clients who used our strategies to displace established financial institutions in local search. The same capability. Now available to one bank.
“I was ranking below a national bank that had been in our city for 30 years. MAP got me above them in under four months. I still can’t quite believe it.”
“The regional bank in our market had three times our staff and ten times our marketing budget. MAP found every gap in their digital strategy and we walked through every single one of them.”
“We went from page 3 to ranking above a bank with a 40-year local history in 12 weeks. If that bank had been doing what MAP does, I never would have stood a chance.”
“We’re tracking $2.1M in closed volume directly from search positions that used to belong to the bank down the street. The gap they left was extraordinary.”
“MAP showed me exactly where the bank was vulnerable — their content was corporate, not local. We went hyper-local and the rankings followed within weeks.”
“The scary thing is how easy it was. The banks in our market clearly didn’t have anyone focused on this. MAP said: here are the gaps, here’s how we exploit them. Simple as that.”
Questions From Bank Leadership Teams
Why would we trust an agency that has been working against banks?
Because the knowledge we have built working against banks is precisely the knowledge you need. We understand the vulnerabilities in bank digital strategy not from theory but from exploiting them repeatedly in live markets. An agency that has only ever worked for banks will tell you what best practice looks like. We can tell you exactly what your competitors are doing to beat you — because we taught them how. That is a different and considerably more valuable perspective.
Why only one bank? Is this a genuine constraint or a sales tactic?
It is a genuine strategic constraint. The work we do is built on competitive intelligence specific to financial services local search. If we deploy our full strategy for two banks competing in overlapping markets, we are working against ourselves. We have also structured this as a true partnership — not a client relationship — which means we are investing our own research, strategy, and time into one institution’s growth. That level of commitment is not possible across multiple banking clients simultaneously. One bank. Done properly. That is the model.
What size of institution are you looking to partner with?
We are open to conversations with institutions ranging from well-funded community banks ($300M+ in assets) to regional institutions with multi-state footprints. The asset size matters less than the ambition, the decision-making structure, and the willingness to invest properly. A $500M community bank with decisive leadership and a genuine growth mandate is a more attractive partner than a $5B regional institution hamstrung by procurement processes and brand committee approvals.
How long before a bank would see meaningful results?
Based on our experience in financial services SEO, branch-level Map Pack improvements typically emerge within 60–75 days. Organic ranking improvements for primary product keywords begin at 90–120 days. Meaningful, measurable lead and account-opening impact typically starts at month 4–6 and compounds from there. We want to be honest: this is a 12–18 month programme to achieve genuine market dominance. Any agency that promises transformative bank SEO results in 30 or 60 days is not being straight with you.
How do you handle regulatory compliance for bank advertising?
We have eight years of experience producing compliant financial services marketing under RESPA, TRID, and TCPA. For a bank partner, we would build on that foundation with CFPB guidance, Regulation Z APR disclosure requirements, UDAP standards, and Equal Housing Lender obligations. We work directly with your compliance team or outside banking counsel on all campaign materials before launch. Compliance is not a post-production filter for us — it is a design constraint we build from the beginning.
What does the investment look like for this partnership?
We discuss investment in the context of what it takes to achieve genuine market dominance — not a starting package. For a community bank with a single primary market, that typically means a meaningful monthly commitment across SEO, content, paid search, and local optimisation. For a regional institution with multiple markets, the investment scales accordingly. We are not the cheapest option in any market. We are, based on our track record, the highest-ROI option. We are happy to discuss specifics after an initial strategy conversation.
What happens to your broker clients if we partner with you?
This is a question we respect and have thought about carefully. Our existing broker client contracts would be honoured in full. However, as part of the exclusive bank partnership agreement, we would not take on new broker clients in your specific geographic markets. The exclusivity is real, not cosmetic. Your institution’s competitive interests would be protected structurally, not just by a verbal assurance.
Why Our Track Record Transfers
Eight years of financial services SEO, battle-tested in the most competitive local search markets in the country.
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Google Partner Agency — Top 3% of All Agencies — Certified in Financial Services advertising with direct Google account support.
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8+ Years Exclusively in Financial Services Search Marketing — No dilution across retail, e-commerce, or unrelated verticals. Every insight we have is from this space.
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Compliance-First Methodology — RESPA, TRID, TCPA, CFPB, and Regulation Z trained across our entire strategy and content team.
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Featured in Mortgage Professional America (2024) — Recognised for pioneering local SEO strategies in financial services.
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Named “Top Mortgage Marketing Agency” — Mortgage Broker Magazine (2023) — The same strategies, now available from the other side of the competitive divide.
Ready Be #1 On Google? Apply for the Exclusive Bank Partnership.
One position. One bank. One market. We have spent eight years learning how to beat financial institutions in local search. We are ready to deploy everything we know — exclusively for the institution prepared to go all the way to the top.
Book a Confidential Strategy Conversation
Step 1: We review your institution and market — before we speak
Step 2: A confidential 30-minute strategy conversation with our senior team
Step 3: We share a preliminary market analysis showing your current digital gaps
Step 4: If there is mutual fit, we propose the partnership structure
8 Years. 300+ Mortgage Brokers. 43 States. Now One Bank.
Marketing Agency Pro — Financial Services Search Marketing Since 2016