More Loans Settled From Google #1 and AI Search. That’s the Whole Job. And Settled Loans Is the Only Result We Report.
We know exactly what your ideal borrowers are typing, whether that’s refinance, bridging, commercial or SMSF, and we get you ranked #1 on Google and named first by ChatGPT for those searches. You will see the full strategy, timeline, cost and guarantee on one 15-minute call. Then you decide.
One brokerage on this system: 30+ qualified enquiries a month, 6 new clients a month, and more than $50 million in additional settlements over 12 months, with page 1 rankings that have held for 3+ years.
Not a sales call. We present the plan, the price and the guarantee. You decide.
This Is What the System Produces When It’s Fully Installed
Qualified mortgage enquiries every month from Google and AI search
New clients a month. 30 enquiries become 18 qualified conversations, 12 appointments, 6 clients
New lending opportunities generated every month
Additional loan settlements generated over 12 months
Anonymised for client confidentiality. The full numbers, timeline and what it took are walked through on your 15-minute call.
The Borrower Worth $12,000 in Commission Googles First. Increasingly, They Ask ChatGPT First. If Another Brokerage Owns Both Answers, That Loan Settles Somewhere Else.
Search has split into two front doors. Most borrowers still type “refinance broker” or “mortgage broker [suburb]” into Google. A fast-growing share now ask ChatGPT, Gemini or Perplexity “who’s the best broker for my situation?” And AI doesn’t show ten blue links. It names a shortlist.
- Neither Google nor AI knows your track record. Years of settlements, lender relationships and five-star service are invisible unless your website is structured the way modern search engines and AI models actually read. Most brokerage sites rank for almost nothing and get named by no AI.
- Aggregator lead feeds stay a commodity game. Bidding against every broker in your postcode for the same recycled enquiry. The borrower who finds you at #1, or hears your name from AI, calls you by name instead.
- And the agencies most principals have tried? They report clicks, impressions and “leads”, send the invoice, and leave the team chasing payslips from people who never answer. Around 80% of our clients arrived frustrated with another agency. That’s the industry standard we’re not part of.
The MAP Broker Search Authority System. One Senior Team. Both Channels. One Number Reported: Loans Settled.
- We know what your ideal borrower types. Refinance, bridging, commercial, SMSF, first home, investment. Each borrower searches differently, and each is worth a different upfront and trail. We rank you for the searches behind the loans you actually want to write.
- A senior-only team, 10+ years deep in one craft each. SEO strategy, finance copywriting, conversion optimisation. No juniors learning on your retainer.
- AI leveraged at every layer. We pioneered AI-driven search marketing in Australia and run tactics you won’t find implemented anywhere else, which is why results arrive faster than traditional SEO or AEO.
- Settled loans is the only metric. Rankings, traffic and enquiries are inputs. Our reporting answers one question: how much new lending did search bring your brokerage this month?
Borrowers Who Arrive Pre-Sold, Docs in Hand
- Pre-qualified, pre-sold enquiries. A borrower who found you at #1, or heard your name from AI, has already compared you and decided. The flagship brokerage converts 30 enquiries into 18 qualified conversations and 12 appointments. Your brokers write loans instead of chasing payslips.
- A pipeline that books itself. Broker calendars at the flagship client run two to three weeks ahead with qualified appointments. Every broker operating at capacity.
- Falling acquisition cost, rising independence. Cost per new client cut by more than 60%. Reliance on purchased leads and paid ads cut by more than 50%. Organic search is now the flagship brokerage’s number-one source of new clients, with demand strong enough that it recruited two additional brokers.
- An asset you own. Every ranking, page and AI mention compounds. It’s the predictable client-acquisition system that does not stop when advertising spend is reduced.
Tell Us the Loans You Want More Of. We’ll Show You the Searches Behind Them.
An enquiry is not an enquiry. A first-home buyer, a $1.4M refinance and a commercial facility are three different businesses. So the first question we answer is the one most agencies never ask: what do you want more of? And we already know what those borrowers search.
- Budget follows the lending. Keywords, pages and spend weighted toward your highest-value loan types: refinance at scale, investment portfolios, SMSF, commercial, bridging.
- Balanced against conversion. We weigh each loan type’s value against how reliably those borrowers proceed, so the pipeline stays real.
- Lead quality tuned, not just volume. Targeting, copy and qualifying built around borrowers with genuine capacity to settle.
- Own your deepest lane completely. Self-employed lending? SMSF? Construction? We build the whole campaign around that depth.
- Full-stack niche dominance. Service pages, content, local SEO and AI visibility all pointed at one loan type, until yours is the name that comes up.
- Fewer, better files. The loans your brokers actually want to write, instead of a little bit of everything.
Proof it works at the keyword level: the flagship brokerage ranks #1 on Google for searches like “mortgage broker [suburb]”, “refinance broker” and “SMSF loan broker”, holds first-page positions for more than 50 high-intent mortgage and finance searches, and sits in Google’s top three across multiple priority suburbs and lending services.
When Borrowers Ask AI for a Broker, the Flagship Brokerage Is the Answer 7 Times Out of 10
Across the AI prompts we track for the flagship client, the brokerage is mentioned in seven out of every ten relevant “best mortgage broker” searches tested. It’s the most frequently recommended brokerage across its tracked prompts, and the #1 recommendation for its most valuable ones. ChatGPT, Gemini and other major AI platforms now send borrowers searching for refinancing, investment loans and complex lending directly to them.
Send Us Your Website. Give Us 15 Minutes. Decide With Everything in Front of You.
- Share your website. That’s genuinely all we need. Add what you’ve tried before and which loan types you want more of if you like, but the URL is enough.
- The 15-minute call. No “tell me about your why”. We present the strategy for your brokerage, why it will work in your market and loan types, how long it will take, what it costs, and the guarantee behind it.
- You decide. Full picture in front of you. If it’s a fit, we start. If not, you’ve lost 15 minutes and gained a strategy. We don’t chase.
Prefer to look us up first? Search “AEO for mortgage brokers” on Google. We’re #1. We built the system on ourselves before installing it for brokerages.
From Bought Leads to a 300% Enquiry Lift in Six Months. Here’s the Shape of It.
One established brokerage came to us reliant on purchased leads and paid ads. Within six months, qualified enquiries were up 300%. Website conversion climbed from 2% to more than 6%, tripling the value of traffic it already had. Today it takes 30+ qualified enquiries a month from Google and AI search, converts them into six new clients a month, and has generated more than $10 million in new lending opportunities monthly and more than $50 million in additional settlements over 12 months. Hundreds of thousands of dollars in upfront and trail commission opportunity.
We’ve also helped an already successful Top 100 broker strengthen their market position and widen their flow of qualified opportunities. Different starting points, same system.
“We’ve ranked page 1 for multiple key searches, and the SEO results have been tremendous over the past 3 to 4 years.”
“The SEO was working a treat within just a few months. Always goes above and beyond with fast, reliable support.”
“The website delivered was completely aligned to our brand. Communication throughout was excellent.”
The Brokerages and Finance Firms Who Stopped Chasing Leads and Let Google + AI Do the Selling
“We’ve seen a substantial lift in both traffic and lead quality, plus strategic advice on growth.”
“Improved rankings and organic enquiries quickly. Genuine, honest, and proactive throughout.”
“Exceptional SEO knowledge with clear strategic direction. Generous with time and easy to work with.”
“Acts in your best interests and consistently delivers results. A trusted long-term advisor.”
“Deep SEO expertise combined with strategic clarity. Delivers what he promises.”
“They have worked closely with me to develop my website SEO through educational content. Everything promised has been delivered and more.”
Every Agency Says “SEO for Brokers”. Here’s What They Can’t Say.
- We report settled loans. They report clicks. If a month’s report can’t answer “how much lending did this bring in?”, it isn’t a result.
- We know your borrowers’ searches by loan type. Refinance, bridging, commercial, SMSF. Targeted deliberately, not “mortgage keywords” in bulk.
- Senior specialists only. 10+ years per craft. Most agencies quote a director and deliver a junior.
- Both channels, one system. Google #1 rankings and AI-search visibility built together. Not “SEO plus an AI add-on”.
- No lock-in contract. One month is the only initial commitment. We keep clients by results, year after year. Not by clause.
- Price and guarantee stated up front, on the first call. Ask the last agency that pitched you whether they’d do that.
If We Don’t Hit the Agreed Outcome, We Keep Working Free Until We Do.
On the call we’ll propose a specific, measurable outcome for your brokerage, based on your loan mix and capacity. It’s written into the agreement. If it isn’t met within the agreed term, we keep working at no additional charge until it is. No refund paperwork, no exit clauses to negotiate. And no lock-in on your side.
We’re Partnering With Two to Three Brokerages. Here’s Who It Works For.
- An established brokerage with multiple brokers, or a newer firm with real capital and intent to scale
- Able to settle more volume without dropping service standards
- Clear on the loan types you want more of, or open to us mapping the highest-value mix
- Comfortable letting us run the content engine
- Thinking in years of compounding advantage, not weeks
- Needing settlements next week (first results build over the opening months, then compound)
- Competing purely on cashbacks and discount rates
- Wanting to review and rewrite every page we produce
- Shopping for the cheapest retainer rather than the best return
Exclusivity note: we don’t take direct competitors in the same market. When we partner with a brokerage in a territory, that position is closed.
Cyril Sansano. Founder, MAP Group. 15+ Years in Australian Finance Marketing.
Your 15-minute call is with Cyril. Not a sales rep working a script.
While other agencies were selling $1,500-a-month “SEO packages” to solo brokers, MAP locked down both sides of modern search: Google rankings that have held for years, and visibility inside ChatGPT, Gemini, Claude and Perplexity. Tested on ourselves first. We rank #1 on Google for “AEO for mortgage brokers”. Then installed inside established brokerages, including Top 100 performers.
The Questions Principals Ask Before Booking
Is the call really only 15 minutes?
Is it a sales call?
I’ve paid agencies before and got reports, not settlements. Why is this different?
How long until results?
Aggregator leads are cheaper. Why do this?
Do we have to stop our ads or lead feeds?
What does it cost?
Is there a lock-in contract?
15 Minutes. The Full Plan, the Price and the Guarantee. Then It’s Your Decision.
We’re partnering with two to three brokerages to own their markets on Google and AI search, and we won’t take a direct competitor in the same territory once a position is filled.
Send us your website. In 15 minutes we’ll show you exactly how your brokerage gets ranked #1 and named first, how long it takes, what it costs, and the guarantee behind it. No pitch. No pressure. An informed decision, made by you.