Let’s be honest.

Most mortgage brokers don’t avoid asking for reviews because they don’t care.

They avoid it because it feels uncomfortable.

You don’t want to:

• Sound pushy
• Make clients feel obligated
• Damage the relationship
• Feel like you’re fishing for praise

Here’s the mindset shift that changes everything:

You’re not asking for a favour.
You’re helping future borrowers make a confident decision.

Reviews aren’t ego boosts. They’re trust bridges.

And in 2026, they directly impact:

• Google Map Pack rankings
• Click-through rates
• Enquiry rates
• Overall credibility

This is why reputation building is a core part of what the best marketing agency for mortgage brokers focuses on. Reviews don’t just improve visibility — they fuel long-term mortgage lead generation by increasing trust before the first call.

Let’s make asking simple, natural, and systemised.

First: Timing Is Everything

The biggest mistake brokers make is asking at the wrong moment.

The best times to ask are:

• After formal approval — excitement is high
• After settlement — relief and gratitude are strongest

Avoid asking:

• During stressful document collection
• While conditions are still pending
• When the client feels uncertain

Emotion drives reviews. Ask at the emotional high.

The Simple, Natural Way to Ask (Verbal Script)

It doesn’t need to be complicated.

Here’s a clean, professional way to ask:

“I’m so glad we could get this over the line for you. If you felt supported throughout the process, would you mind leaving a quick Google review? It really helps other local borrowers find us.”

Short. Calm. No pressure.

You’re inviting, not demanding.

The Follow-Up Message Template

Send this within 24 hours of settlement:

Subject: Quick favour

Hi [Name],

It was an absolute pleasure helping you with your loan.

If you were happy with the experience, would you mind leaving a short Google review? It genuinely helps other local borrowers feel confident choosing us.

Here’s the link: [Insert Google Review Link]

Thanks again — and congratulations on the new home.

[Your Name]

Friendly. Grateful. Professional.

Make It Easy (Remove Friction)

The easier you make it, the more reviews you’ll receive.

Always include:

• A direct Google review link
• Clear instructions
• Mobile-friendly access

You can generate your review link inside your Google Business Profile dashboard.

One click. Done.

How to Encourage Stronger Reviews (Without Telling Them What to Say)

You can’t script reviews, but you can guide them naturally.

Instead of saying:

“Please leave a 5-star review.”

Say:

“If you’re comfortable, feel free to mention what we helped you with.”

This encourages details like:

• Suburb name
• Refinancing
• First home buyer support
• Investment lending

Example of a powerful review:

“They helped us refinance our home loan in Parramatta and made the process incredibly smooth.”

That boosts local SEO, service authority, and trust without sounding forced.

Automate the Process (So It Stops Feeling Awkward)

The reason asking feels uncomfortable is because it’s inconsistent.

When you systemise it, it becomes normal.

Simple workflow:

• Settlement confirmed
• CRM triggers email
• Review link sent automatically
• Gentle reminder five days later

When it’s built into your workflow, it stops feeling personal.

It becomes part of your service.

What If They Don’t Leave a Review?

Don’t chase aggressively.

One reminder is enough.

Example:

“Just checking in — if you get a moment, we’d really appreciate a review. No pressure at all.”

Keep it light.

Not everyone will leave one. That’s normal.

How Many Reviews Should You Aim For?

A healthy review target for mortgage brokers is:

Two to four new reviews per month.

This is enough to:

• Strengthen Map Pack rankings
• Build borrower trust
• Outpace stagnant competitors

Consistency beats bursts.

What About Negative Reviews?

If you receive one:

• Don’t react emotionally
• Respond calmly
• Offer to resolve offline

Example:

“We’re sorry to hear this — we’d appreciate the opportunity to understand what happened. Please contact us directly so we can assist.”

Professional responses build more trust than perfection.

Final Mindset Shift: You’ve Earned the Review

You’ve:

• Answered late-night questions
• Handled complex paperwork
• Negotiated with lenders
• Reduced stress
• Secured approvals

You’ve earned it.

Asking for a review isn’t awkward. It’s professional.

Final Thought: Reviews Compound Just Like SEO

Every review strengthens:

• Your ranking
• Your authority
• Your conversion rate
• Your brand perception

Over time, your Google profile becomes your strongest sales asset.

The brokers who dominate locally aren’t lucky.

They’re consistent.