MAP Group
Growth Partnership Proposal
Confidential — April 2026
LEND Has Built the Platform. Now Let’s Build the Growth System Around It.
Sharper positioning. Audience-specific acquisition. A scalable conversion system that turns LEND’s product depth into sustained commercial growth — starting with mortgage brokers.
15+Years in Digital Growth
BrokerMarket Specialists
FullStrategy to Execution
Where LEND Already Wins
The Demo Is Where LEND Closes Deals. Marketing’s Job Is Getting the Right People There.
Automated compliance. LendScore™. 70+ lenders. Predictive cross-sell. When a broker sees this in action, the product sells itself. The challenge isn’t the demo — it’s manufacturing qualified demand for it.
The Opportunity
A Platform With This Much Depth Deserves a Growth Strategy to Match.
- lend.com.au is built to educate everyone. It showcases the full platform — brokers, SMEs, borrowers. That’s its job. But when paid traffic lands there, the message is too broad to convert.
- A landing page speaks to one audience directly. Instead of asking brokers to self-sort through a general site, we put them on a page built entirely around their frustrations, their goals, and one clear next step: book a demo.
- The website shows what LEND can do. The landing page shows why it matters to them. Features become outcomes. Capabilities become relief. The demo becomes the obvious move.
- Both work together. The website builds brand authority and houses the full story. The landing page converts the traffic. MAP ties them into one system.
The Growth Plan
Positioning. Awareness. Conversion. Joined Up Into One System.
The Principle
lend.com.au is the brand hub. Campaign landing pages are the conversion tools. MAP ties them together.
Conversion Architecture
From First Impression to Qualified Demo — Nothing Left to Chance
Reach
Paid Channels · Content · LinkedIn · Partnerships
Each channel builds awareness, captures intent, or retargets interest.
↓
Land
Segment-Specific Landing Page
Purpose-built for one audience. One goal: book the demo.
↓
Qualify
Structured Application Form
Brokerage profile, current tools, growth goals. Your team walks in briefed.
↓
Nurture
Confirmation, Reminders & Recovery
Automated sequences. No lead left behind.
↓
Demo
Personalised Demo — Where LEND Closes
Expectations set. Objections pre-addressed. Context delivered.
Landing Page Blueprint
What the Landing Page Does — Section by Section.
- Hero: Lead With the Biggest Frustration — Headline that makes brokers think “this is exactly what I need.”
- Social Proof Bar — Broker testimonials, 70+ lenders, aggregation group logos. Instant credibility.
- Problem Agitation — Compliance headaches, manual workflows, missed cross-sell, poor leads.
- LEND as the Solution — Capabilities framed as relief, not features.
- Case Studies / Proof — Real brokers, real results. Numbers and names.
- Smart Application Form — Qualifies the broker and captures intelligence for your sales team.
- FAQ / Objection Handler — Pricing, switching costs, integration time — handled before the call.
- Final CTA — Last conversion block with urgency and trust reinforcement.
Intelligence Before the Call
The Landing Page Doesn’t Just Get Bookings. It Tells You Who You’re Talking To.
Every application collects the data your sales team needs to personalise the demo and close faster.
Brokerage Size
Solo broker, small team, or aggregation group — so you pitch to scale.
Team Count
Number of brokers and support staff — reveals deal size and complexity.
Goals This Year
Growth targets, revenue goals, or operational improvements they’re chasing.
Biggest Frustration
The pain point that drove them to apply — your #1 lever in the demo.
What Triggered Them
Which ad, content, or referral sent them — so you know what resonates.
Current CRM / Tools
What they’re using now — so your demo shows the upgrade path.
Go-to-Market Narratives
Six Commercial Angles We’d Develop — Each Tied to a Real LEND Capability.
Compliance Confidence
From Compliance Risk to Certainty
Fully NCCP-compliant workflows. LEND as your in-house compliance manager.
Deal Certainty
70+ Lenders. Every Deal Finds a Home.
Expanding financier panel and matching engine. Tough deals become routine.
Revenue Expansion
Your Existing Clients Are Worth More
Predictive buying patterns and cross-sell engine. Revenue from within.
Operational Speed
Automate the Work. Focus on Broking.
Event-driven triggers, automated follow-ups, digital signatures.
Predictive Intelligence
Know the Answer Before the Lender Asks
Bank statement analysis and LendScore™. Data-backed confidence.
End-to-End Control
One Platform. Entire Business.
Pipeline, compliance, marketing, lender matching — the operating layer.
The Hook Framework
Different Brokers. Different Frustrations. One Landing Page. Multiple Entry Points.
Frustration Hooks
- “I’m drowning in compliance paperwork”
- “My CRM is clunky and I’m losing deals”
- “I can’t find lenders for complex deals”
- “I’m spending on leads that never convert”
- “I don’t have time to cross-sell”
Desire Hooks
- “I want compliance that runs itself”
- “I want my entire pipeline in one place”
- “I want 70+ lenders without the admin”
- “I want warm leads on autopilot”
- “I want to scale without burning out”
Key Insight
Phase 1 Identifies the #1 Hook. Phase 2 Deploys All of Them.
The landing page stays constant. The hooks rotate. Data tells us what scales.
Continuous Optimisation
The Path to #1 Performance Is Relentless Testing. Not Guesswork.
Every element earns its place through data. We A/B test the landing page, the ad creatives, and the messaging — then double down on what works and cut what doesn’t. This is how good campaigns become great ones.
Landing Page
Test Every Section Until It Converts at Peak
Headlines, hero images, form length, CTA copy, social proof placement, objection handling order. Each variable isolated, tested, and optimised.
Conversion rate ↑ Bounce rate ↓
Ad Creatives
Test Hooks, Visuals, and Formats Until CTR Peaks
Frustration vs. desire angles. Video vs. static. Carousel vs. single image. Different copy lengths, different openers. We test in batches, kill losers fast, and scale winners.
Click-through rate ↑ Cost per click ↓
Full Funnel
Tweak Every Touchpoint Until Demo Cost Hits Its Floor
Ad-to-page match. Confirmation emails. Reminder sequences. No-show recovery. Every step in the funnel is a lever. We pull them all until cost-per-demo is as low as it can go.
Cost per demo ↓ Demo quality ↑
The Principle
Launch is day one, not the finish line. The real results come from the second, third, and tenth iteration — when data replaces assumptions and every dollar works harder than the last.
Phased Rollout
Prove the Model With Brokers. Then Replicate Across Every Segment.
Partnership Strategy
LEND’s Ecosystem Is a Distribution Advantage Most Platforms Don’t Have.
- Aggregation groups (COG, others) — co-branded campaigns with tracked landing pages
- Industry bodies (CAFBA, MFAA, FBAA) — thought leadership and event-driven campaigns
- Service providers & fintech partners — referral infrastructure with attribution
The Traffic Ecosystem
Every Channel. Every Touchpoint. All Roads Lead to the Demo.
Authority & Discoverability
Own the Category on Google, LinkedIn, and Inside Every AI Tool Brokers Use.
SEO
Rank for Broker Search Terms
Topical authority around broker CRM, compliance, and lender access.
AEO
Be the Answer in AI Recommendations
Structured content for ChatGPT, Gemini, and Perplexity results.
Thought Leadership
Category Authority in Broker Tech
Content on compliance, cross-selling, and scaling brokerages.
LinkedIn
Presence Where Decisions Happen
Leadership content and industry commentary that builds pipeline.
The Engagement
Not an Agency Retainer. A Growth Partnership.
- Strategy & Positioning — Segmentation, messaging, go-to-market planning.
- Conversion Architecture — Landing pages, CRO, forms, booking integration.
- Paid Media — Google, Facebook, Instagram, LinkedIn. Creative and optimisation.
- SEO, AEO & Content — Search, AI discoverability, blog, thought leadership.
- Email & Automation — Nurture, no-show recovery, drip campaigns.
- Brand & Awareness — Category positioning, LinkedIn, partnership marketing.
- Reporting & Optimisation — Full-funnel tracking. Continuous testing.
Your Dedicated Team
Not Generalists. Platform Specialists With 10+ Years Each — and a Track Record of Outperforming.
Cyril is your single point of contact. Behind him is a hand-picked team of senior specialists — each with deep expertise in their platform and a history of delivering results that outperform industry benchmarks.
Strategy Lead
Cyril Sansano
15+ years in digital growth. Broker market specialist. Your direct point of contact for strategy, execution, and results.
Google Ads
Senior PPC Specialist
10+ years managing Google Ads. Certified across Search, Display, and YouTube. Consistently delivers above-benchmark ROAS for B2B and fintech.
Facebook & Instagram
Paid Social Master
12+ years in paid social. Has scaled campaigns from $0 to $1M+/month. Specialist in hook frameworks, creative testing, and audience architecture.
Copywriting & CRO
Direct Response Copywriter
Copy that has generated millions in tracked revenue. Specialist in landing pages, email sequences, and conversion-first messaging frameworks.
SEO & AEO
Search Authority Specialist
10+ years in organic search. Deep expertise in topical authority, technical SEO, and the emerging discipline of AI engine optimisation.
Design & Development
Front-End Production Team
Conversion-first design and pixel-perfect build. Landing pages, ad creatives, and visual assets delivered production-ready.
Next Steps
The Product Is Built. The Market Is There. Let’s Build the Growth System.
- Strategy session — We present the plan. You validate and align.
- Discovery — 60 minutes with your sales team.
- Client voice — 3-5 broker interviews. Why they came, why they stayed.
- Build & approve — Pages, ads, emails delivered for sign-off.
- Launch & optimise — Campaigns live. Demos booking.
What Our Clients Say
Results That Speak For Themselves.
★★★★★
Page 1 Rankings That Stick
“We’ve ranked page 1 for multiple key searches, and the SEO results have been tremendous over the past 3–4 years.”
Chris RaymondUnconditional Finance
★★★★★
Results Within Months
“The SEO was working a treat within just a few months. Always goes above and beyond with fast, reliable support.”
Sam PanettaBroker Coach
★★★★★
Got Our Brand Immediately
“The website delivered was completely aligned to our brand. Communication throughout was excellent.”
Karen WirihanaKaleo Finance
Let’s Get LEND in Front of Every Mortgage Broker in Australia — Starting This Month.
The strategy is clear. The team is ready. The first step is a group call where we show you the specific data, examples, and hooks for your market.
Full Specialist TeamCRO Landing PageMulti-Channel TrafficDone For You
Let’s Book the Strategy Call
P.S.: We already work with mortgage brokers across Australia. We know the language. We know the frustrations. And we know exactly how to position LEND as the answer they’ve been searching for.
LEND × MAP Group — Confidential Growth Partnership Proposal — April 2026