About Cyril
Cyril Sansano is the founder of Marketing Agency Pro (MAP) and one of the leading SEO & AEO specialists for mortgage brokers.
For over 15 years, Cyril has worked in digital marketing — starting with Facebook Ads, managing millions in paid campaigns, leading marketing teams, and working with top agencies across the US and Australia. But what truly set him apart wasn't just technical skill.
It was a mission.
Where It All Began
Cyril grew up in France, where his parents owned a small patisserie. They made some of the best cakes you could ever taste. But despite their quality, they constantly struggled.
Why?
Because supermarkets and flashy cake shops had better marketing.
That lesson stayed with him.
Today, that's exactly what he fixes.
From Helping One Broker… to Dominating a Niche
Cyril didn't start by building a big agency.
He started by helping his own mortgage broker — Chris Raymond from Unconditional Finance — improve their SEO.
The results were clear. Rankings improved. Quality enquiries increased. Real clients — not tyre-kickers — started coming in.
What he discovered next surprised him.
There were hundreds of frustrated mortgage brokers who had worked with marketing or SEO agencies before — agencies that delivered:
- Fancy reports
- Complex SEO jargon
- Endless data
- Zero meaningful ROI
Chris is now a multi-award-winning broker — MPA Top 100 Brokers (2023), MPA Top Brokerage (2024), and Specialist Finance Group's NSW Broker of the Year and National Residential Broker of the Year (2024). In his words, MAP's SEO strategy is "growing daily" and Unconditional Finance is "getting regular enquiries from Google."
And most importantly — they didn't convert into high-quality borrowers.
So Cyril did what entrepreneurs do.
He built something better.
The Birth of Marketing Agency Pro
Marketing Agency Pro was created with one mission:
No shortcuts. No vanity metrics. No generic SEO templates.
Instead, MAP developed a finance-specific domination strategy combining:
- Niche positioning frameworks
- Evergreen SEO systems
- Local search authority
- AEO (Answer Engine Optimisation for AI search)
- AI-driven content systems
- Compliance-first marketing infrastructure
- Paid advertising strategies (added strategically once organic foundations are strong)
In the early days, Cyril didn't even rely on paid ads. He proved that organic systems alone could generate powerful results.
Real Results. Real Brokers.
MAP brokers rank page one — often outranking banks and large brokering groups.
They don't just get "more leads."
They get:
- ✔Higher quality enquiries
- ✔Exclusive inbound demand
- ✔Borrowers ready to act
- ✔Reduced reliance on shared leads
- ✔Authority within their niche
One broker, Frank, transformed his pipeline with high-quality, high-value clients after implementing MAP's systems.
Another client said:
That's the standard.
The Exclusivity Advantage
Cyril believes in domination — not dilution.
That's why MAP offers an Exclusivity Program.
When a broker joins under exclusivity, MAP does not work with direct competitors targeting the same key terms or market. The goal is simple:
The Modern Edge: SEO + AI
Cyril saw early that traditional SEO agencies were falling behind.
- Old-school tactics.
- Slow adaptation.
- Minimal AI integration.
MAP moved fast.
By integrating AI-driven systems, structured answer content (AEO), and high-intent borrower journey design, Cyril positioned his clients ahead of the curve — especially as Google shifts toward AI-powered search experiences.
- Managed over $3M in paid ad spend
- Built marketing automation systems
- Worked as Marketing Manager across multiple agencies
- Supported agencies struggling to deliver results for their own clients
- Consulted on complex marketing campaigns
- Taught and spoke on Facebook advertising
After years of helping agencies fix their delivery gaps, he decided to specialise.
Today, MAP focuses almost exclusively on mortgage and finance professionals — because mastery beats generalisation.
When he's not building ranking systems or studying AI search behaviour, you'll find him:
- Running marathons
- Playing strategic board games
- Constantly testing new growth frameworks
- Studying how businesses create unfair competitive advantage
Some of our clients
Press play to watch the short video testimonial.
