Your Next 10, 20, 30 Clients Are Searching Google and ChatGPT Right Now. We Get Your Firm Ranked #1 and Named First. And New Retained Clients Is the Only Result We Report.
SEO + AI search, done entirely for you by a senior specialist team, with every word compliant with the advertising rules that bind your firm. You will see the full strategy, timeline, cost and guarantee on one 15-minute call. Then you decide.
Not a sales call. We present the plan, the price and the guarantee. You make an informed decision.
We built our name in finance and health, industries where one non-compliant word costs a licence. Law is where that discipline pays off most.
The Client With a Serious Matter Googles First. Increasingly, They Ask ChatGPT First. If Another Firm Owns Both Answers, That Matter Is Briefed Before You Knew It Existed.
Search has split into two front doors. Most clients still type “family lawyer Sydney” or “compensation lawyer near me” into Google. A fast-growing share now ask ChatGPT, Gemini or Perplexity “who’s the best lawyer for this?” And AI doesn’t show ten blue links. It names a shortlist.
- Neither Google nor AI knows your reputation. Decades of results, accreditations and won matters are invisible unless your website is structured the way modern search engines and AI models actually read. Most law firm sites rank for almost nothing and get named by no AI.
- Referral panels and directories are a commodity game. One name among many, competing on price and speed of reply. The client who finds you at #1, or hears your name from AI, asks for you by name instead.
- And the agencies most firms have tried? They report clicks, impressions and “leads”, send an invoice, and leave your intake team to sort the tyre-kickers. Around 80% of our clients arrived frustrated with another agency. That’s the industry standard we’re not part of.
It Isn’t a Tool. It’s Who’s Operating It.
- A senior-only team, 10+ years deep in one craft each. SEO strategy, legal copywriting, conversion optimisation. No juniors learning on your retainer.
- AI leveraged at every layer. We pioneered AI-driven search marketing in Australia and run tactics you won’t find implemented anywhere else, which is why results arrive faster than traditional SEO or AEO.
- Compliance from the first word. Written to the Legal Profession Uniform Law and your state’s advertising rules, including personal injury restrictions. Nothing for you to review line by line. You practise law; we bring the clients.
- New clients is the only metric. Rankings, traffic and clicks are inputs. Our reporting answers one question: how many new clients did search bring your firm this month?
Clients Who Arrive Already Sure You’re the Right Firm
- Pre-qualified, pre-sold enquiries. A client who found you at #1, or was named your firm by AI, has already read your results and decided. Your intake team books consults that retain, instead of fielding price-shoppers.
- A cost per matter that falls over time. Legal has some of the most expensive clicks in Australia, and they get dearer every year. Organic and AI visibility compound; you own the asset instead of renting the click. Your ads keep running while it builds. Nothing switches off.
- The matters you actually want. Campaigns weighted by matter value and likelihood to proceed, or pointed entirely at the specialty you want to own.
- A brand that outlasts the campaign. Every page, ranking and AI mention builds your firm’s online presence permanently. It keeps working if we ever stop.
We Weight Your Campaign Around the Matters That Make You Money. Not Around “Leads”.
An enquiry is not an enquiry. A workers comp matter and a medical negligence matter are two different businesses. So the first question we answer is the one most agencies never ask: what work do you want more of?
- Budget follows matter value. Keywords, pages and spend weighted toward the highest-value matter types in your practice mix.
- Balanced against likelihood to proceed. Workers comp and motor accidents are staples because they reliably proceed. Public liability and medical negligence carry the bigger ceiling, for firms equipped to run them.
- Lead quality tuned, not just lead volume. Targeting, copy and qualifying built around claims with genuine economic-loss value.
- Own your deepest practice area completely. Accredited specialist in family law? A dedicated migration or medical negligence team? We build the whole campaign around that depth.
- Full-stack niche dominance. Service pages, supporting content, local SEO and AI visibility all pointed at one matter type, until yours is the name that comes up.
- Fewer, better matters. The work your senior lawyers actually want to run, instead of a little bit of everything.
And we already know the numbers behind compensation work. These are the typical matter values we plan campaigns around:
Typical matter, with upside to $50k–$60k. High volume and reliable to proceed.
Strong value with a strong likelihood of proceeding. One of the most preferred matter types.
Bigger potential per matter, but fewer proceed. Weighted heavily only for firms set up to run them.
The biggest ceiling in the room. Complex and long, and gold for the firms that specialise in it.
- Working-age claimants over pensioners. Economic loss is greater, so targeting, copy and qualifying questions attract exactly that claimant.
- Physical injuries weighted over psychological, reflecting the post-July thresholds. This year’s reality, not last year’s.
- The same logic applies across family, migration, criminal, commercial, property and estates work. We know which matters carry the return, and the campaign follows the money or the specialty. Your call.
Send Us Your Website. Give Us 15 Minutes. Decide With Everything in Front of You.
- Share your website. That’s genuinely all we need. If you want to add what you’ve tried before and what hasn’t worked, even better. But the URL is enough.
- The 15-minute call. No “tell me about your why”. No discovery interrogation. We present the strategy for your firm, why it will work in your practice areas and city, how long it will take, what it costs, and the guarantee that backs it.
- You decide. With the full picture in front of you. If it’s a fit, we start. If it’s not, you’ve lost 15 minutes and gained a strategy. We don’t chase.
Prefer to look us up first? Search “AEO for business owners” on Google. We’re #1. We built the system on ourselves before installing it for clients.
Page 1 Rankings Held for 3+ Years. Enquiries Arriving From Google and AI. Reviews We Didn’t Write.
Our track record was built in finance and health, industries as regulated and trust-driven as law, where a single non-compliant sentence can cost a licence. The system is identical for law: genuine authority, made visible to Google and AI, compliant to your rules instead of a broker’s.
“We’ve ranked page 1 for multiple key searches, and the SEO results have been tremendous over the past 3 to 4 years.”
“They have worked closely with me to develop my website SEO through educational content. Everything promised has been delivered and more.”
“The lead quality and conversion is far better than previous experiences. There are a lot of sharks in this industry. Cyril is not one of them.”
A parallel worth noting: a surgeon we work with is now referred directly by both Google and ChatGPT. Search engines and AI recognise genuine authority and route high-value enquiries to him by name. The same mechanic applies to a law firm with real depth in its practice areas.
Around 80% of Our Clients Arrived Frustrated With Another Agency. Here Is What Happened Next.
Chasing junk leads. Sold a website and told it would be enough. Months of invoices with nothing behind them. When we take on a campaign, the enquiries start flowing, and the thing every client tells us is the same: these are the best quality enquiries they have ever had.
Enquiries from three new cities and a bigger local reach.
“Cyril has done a great job refining our site and lifting our SEO. It’s early days but we have started to get enquiries from Bathurst, Townsville, Brisbane and a larger reach in our local area.”
Gordon MacVicarMortgage ChoiceBetter lead quality and conversion than every previous agency he tried.
“Cyril and his team have helped me cut through the usual marketing agency cookie cutter approach, to focus on my particular niche, and it’s delivering results. The lead quality and conversion is far better than previous experiences.”
Andrew DiamondEducation Home LoansInherited a campaign that was bleeding money. Fixed it, then outperformed.
“Previously we had engaged providers who said they knew what they were doing and don’t, and we were bleeding money. MAP has outperformed them and we are def getting runs on the board. Would recommend.”
Richard LukeAusfirst LendingPositive results already, with quality and productivity to match.
“Cyril is thoughtful, responsive and takes the time to understand both the bigger strategic picture and the finer details that help drive results. We’re already seeing positive results.”
Alison Dunn JonesSpecialist BrokingWorking a treat, with fast, reliable support.
“The SEO was working a treat within just a few months. Always goes above and beyond with fast, reliable support.”
Sam PanettaBroker CoachImproved rankings and organic enquiries quickly.
“Improved rankings and organic enquiries quickly. Genuine, honest, and proactive throughout.”
Jason KuanShern AdvisoryA website completely aligned to the brand.
“The website delivered was completely aligned to our brand. Communication throughout was excellent.”
Karen WirihanaKaleo FinanceA trusted long-term advisor who delivers.
“Acts in your best interests and consistently delivers results. A trusted long-term advisor.”
James McCrackenThe Successful AdviserEvery Agency Says “SEO for Law Firms”. Here’s What They Can’t Say.
- We report new clients. They report clicks. If a month’s report can’t answer “how many clients did this bring in?”, it isn’t a result.
- Senior specialists only. 10+ years per craft. Most agencies quote a director and deliver a junior.
- Both channels, one system. Google #1 rankings and AI-search visibility built together. Not “SEO plus an AI add-on”.
- Compliant by design. Written to the Legal Profession Uniform Law and your state’s rules from the first draft, so growth never becomes a regulatory problem.
- No lock-in contract. One month is the only initial commitment. We keep clients by results, year after year. Not by clause.
- Price and guarantee stated up front, on the first call. Ask the last agency that pitched you whether they’d do that.
If We Don’t Hit the Agreed Outcome, We Keep Working Free Until We Do.
On the call we’ll propose a specific, measurable outcome for your firm, based on your practice areas and capacity. It’s written into the agreement. If it isn’t met within the agreed term, we keep working at no additional charge until it is. No refund paperwork, no exit clauses to negotiate. And no lock-in on your side.
No Lock-in Contract
We do not do lock-in contracts, only an agreement. You commit to one month. After that first month, the difference speaks for itself, and month after month we keep building on it.
We’re Partnering With Two to Three Law Firms. Here’s Who It Works For.
- An established firm with multiple fee-earners, or a newer firm with real capital and intent to scale
- Strong in high-value practice areas: personal injury, family, migration, criminal, commercial, property, estates
- Able to take on more matters without dropping service standards
- Comfortable letting us run the content engine, because every word is compliant
- Thinking in years of compounding advantage, not weeks
- After clients next week (first results build over the opening months, then compound)
- Competing purely on the lowest fixed fee
- Wanting to review and rewrite every page we produce
- Shopping for the cheapest retainer rather than the best return
Exclusivity note: we don’t take direct competitors in the same market. When we partner with a firm in a practice area and city, that position is closed.
Cyril Sansano. Founder, MAP Group. 15+ Years in Australia’s Regulated Industries.
Your 15-minute call is with Cyril. Not a sales rep working a script.
While other agencies were selling $1,500-a-month “SEO packages”, MAP locked down both sides of modern search: Google rankings that have held for years, and visibility inside ChatGPT, Gemini, Claude and Perplexity. We tested it on ourselves first. We rank #1 on Google for “AEO for business owners”. Then we installed it inside finance and health practices where compliance is not optional.
“We don’t get firms excited about something they don’t understand. We inform them. Strategy, timeline, cost, guarantee. And let them decide. The firms with the discernment to tell an agency that cares from an agency that counts them as a number become our clients for years.”
Cyril Sansano, Founder, MAP GroupThe Questions Partners Ask Before Booking
Is the call really only 15 minutes?
Is it a sales call?
We’ve been burned by SEO agencies before. Why is this different?
How long until results?
Who writes the content, and what about compliance?
Do we have to stop our Google Ads or referral arrangements?
What does it cost?
Is there a lock-in contract?
15 Minutes. The Full Plan, the Price and the Guarantee. Then It’s Your Decision.
We’re partnering with two to three law firms to own their practice areas on Google and AI search, and we won’t take a direct competitor in the same market once a position is filled.
Send us your website. In 15 minutes we’ll show you exactly how your firm gets ranked #1 and named first, how long it takes, what it costs, and the guarantee behind it. No pitch. No pressure. An informed decision, made by you.