We’ve Never Audited a Broker’s Google Ads Account Without Finding Money Being Wasted. We’ll Show You Exactly Where Yours Is Leaking. Free.
Then We’ll Show You Where to Redirect That Budget So It Actually Turns Into Settled Loans.
Most Broker Accounts Are Burning 30% to 50% of Their Ad Spend on Clicks That Were Never Going to Become a Loan. The Money’s Gone Before a Real Borrower Ever Picks Up the Phone.
Here’s where the leaks show up almost every time we open an account…
- Broad match keywords paying for searches that have nothing to do with a home loan. Google quietly expands your reach to “loan calculator”, “first home owner grant”, “mortgage jobs” and a hundred other queries that never settle a deal. You pay full price for every one of those clicks. That’s the first thing we cut.
- No proper negative keyword list. Without one, your budget bleeds into “free”, “DIY”, “salary”, “how to become a broker” and other zero-intent searches. A tight negative list alone usually claws back a meaningful slice of monthly spend that goes straight back into real borrower traffic.
- Low Quality Scores dragging your cost-per-click up. Messy account structure and weak ad-to-landing-page relevance mean Google charges you a premium on every single click. Fix the structure, lift the Quality Score, and the same budget buys far more of the right traffic.
- Conversion tracking broken, missing, or counting the wrong thing. If you can’t see which clicks become enquiries, you’re optimising blind, and so is Google. Half the accounts we audit are letting Google bid toward “form views” or page visits instead of actual booked calls. You can’t reallocate what you can’t measure.
- Budget spread evenly across everything instead of concentrated on what settles. A handful of keywords are doing the heavy lifting; the rest are quietly draining the account. We find the winners, pour the budget into them, and switch off the dead weight.
- Landing pages that take the click and lose the borrower. Great traffic, terrible conversion. You’re paying premium finance CPCs to send people to a slow, generic page that doesn’t ask for the enquiry. Fix the page and the same spend produces two or three times the bookings.
This isn’t theory. It’s what we find inside live accounts, week after week. The brokerages getting the most out of Google Ads aren’t spending more. They’ve simply stopped wasting the budget they already have.
Most Brokers Don’t Need a Bigger Ad Budget. They Need to Stop Setting Fire to a Third of the One They Already Have.
Think about your current account. How much of last month’s spend went on clicks you can actually trace to an enquiry? How many of those enquiries were even in the market for a loan? Most principals genuinely don’t know, because the tracking was never set up to tell them.
Here’s the shift: we cut the wasted spend, redirect it to the high-intent keywords that actually settle loans, fix the tracking so every dollar is accountable, and tighten the landing page so more of that paid traffic converts. Same monthly budget. Lower cost per enquiry. Lower cost per settled loan. A pipeline you can finally see and trust.
We Have Never Run This Audit on a Broker’s Account and Found Nothing to Fix. Not Once.
Every account we open has waste hiding somewhere. Broad match eating budget. A missing negative list. Tracking that was never wired up properly. A landing page quietly killing the conversion rate. The pattern repeats no matter who set the account up, in-house or another agency.
That’s exactly why the audit is worth your 45 minutes. We don’t guess. We open your real account on screen, pull the search terms report, and point at the specific lines where money is leaking. Then we map where that recovered budget should go instead.
The promise is simple: if we somehow can’t find a single way to spend your budget more efficiently, we’ll tell you your account is already tight and you don’t need us. We’ve never had to say it yet.
“We’ve seen a substantial lift in both traffic and lead quality, plus strategic advice on growth.”
“Always goes above and beyond with fast, reliable support, and the results came through quickly.”
“Exceptional knowledge with clear strategic direction. Generous with time and easy to work with.”
Done-For-You Google Ads Management for Mortgage Brokerages. It Starts With a Free Audit That Finds the Wasted Spend First, Then a Plan to Put Every Dollar Where It Converts
Account restructure. Keyword and negative-keyword strategy. Ad copy that speaks to real borrowers. Conversion tracking wired up properly. High-converting landing pages. Bid management and ongoing optimisation as the data comes in. We run the whole account so your budget stops leaking and starts settling loans. Your team handles the deals.
Every Month You Leave the Account Alone, a Third of the Spend Walks Out the Door. That Money Doesn’t Come Back.
Finance is one of the most expensive categories on Google. Clicks for mortgage and home loan terms are among the priciest in the country, which means wasted spend hurts harder here than almost anywhere else. A leak that would be a rounding error for a plumber is real money for a brokerage.
And the waste compounds. Bad data trains the algorithm to chase the wrong clicks, which produces more bad data, which Google then optimises toward. Left alone, an account doesn’t drift toward efficiency. It drifts away from it. The longer it runs unaudited, the more it costs you.
The fix is fast, and it pays for itself. Most of the leaks we find can be cut in the first weeks.
Let’s Be Direct. This Isn’t for Every Brokerage. If You Don’t Tick These Boxes, Close This Tab.
We take on a limited number of brokerage accounts each quarter. Every spot is hand-picked. Here’s the filter we apply on the first call.
- Already spending on Google Ads (or about to launch with a real budget)
- Running roughly $2,000+/month in ad spend, or ready to
- An established brokerage with the capacity to handle more enquiries
- Frustrated that you can’t see what your ad spend is actually returning
- Willing to let us restructure the account properly, not just tinker
- Not running ads and not willing to fund a real test budget
- Expecting a flood of settled loans in week one (good accounts compound)
- Wanting the cheapest manager you can find, not the most effective
- Unwilling to fix the landing page the ads point to
- Convinced your account is already perfect (it almost certainly isn’t)
One thing to be clear on: the audit is free and it’s genuinely useful even if we never work together. You’ll walk away knowing exactly where your budget is leaking, whether you fix it with us or your current team.
Cyril Sansano. Founder of MAP Group. The Agency Mortgage Brokerages Call When Their Google Ads Spend Stops Adding Up.
We don’t run ads for dentists, plumbers, and then also some brokers. We specialise in the mortgage broking industry. We know what a self-employed borrower searches for, which queries waste your money, and which ones settle loans. That focus is the difference between an account that leaks and an account that performs.
15+ years inside Australian digital marketing, with deep specialisation in finance and broking. We treat your ad budget like our own money, because the whole relationship lives or dies on whether your cost per settled loan goes down. If you want the cheapest agency, this isn’t it. If you want the one that finds the waste, plugs it, and reallocates every dollar into traffic that actually converts, welcome.
“I’ve never opened a broker’s Google Ads account and found nothing wrong. There’s always money being wasted somewhere. The free audit just makes it visible, so you can decide what to do about it. Most principals are genuinely shocked at what they’ve been paying for.”
Cyril Sansano • Founder, MAP GroupThe Brokerages, Finance Firms and Professionals Who Stopped Wasting Budget and Let Their Marketing Actually Work
“The results have been tremendous over the past 3–4 years. Genuinely a partnership that delivers.”
“It was working a treat within just a few months. Always goes above and beyond with fast, reliable support.”
“The work delivered was completely aligned to our brand. Communication throughout was excellent.”
“We’ve seen a substantial lift in both traffic and lead quality, plus strategic advice on growth.”
“Improved organic enquiries quickly. Genuine, honest, and proactive throughout.”
“Exceptional knowledge with clear strategic direction. Generous with time and easy to work with.”
“Acts in your best interests and consistently delivers results. A trusted long-term advisor.”
“Deep expertise combined with strategic clarity. Delivers what he promises.”
“They have worked closely with me to grow my online presence. Everything promised has been delivered and more.”
Let Us Open Your Account and Show You Exactly Where the Money Is Going to Waste.
In your free 45-minute Google Ads Audit, we’ll share your screen and open your live account together. We’ll pull the search terms report and point at the exact lines draining budget. We’ll check your conversion tracking, your Quality Scores, your negative lists and your landing page. Then we’ll map where that recovered spend should go so it actually settles loans.
What You Get on Your Free 45-Minute Google Ads Audit
- Live Wasted-Spend Walkthrough. We open your real account on screen and pull the search terms report. You see, line by line, exactly which clicks you’re paying for that will never become a loan. Confronting, but honest.
- The Negative Keyword Gaps. The zero-intent searches quietly eating your budget right now, and the negative list that stops the bleeding immediately. This is usually the fastest money you’ll ever save.
- Quality Score and CPC Review. Where your account structure is forcing Google to overcharge you per click, and what lifting your Quality Scores would do to your effective cost per enquiry.
- Conversion Tracking Audit. Whether your tracking is even telling you the truth. We check what’s being counted as a conversion, because in half the accounts we see, Google is optimising toward the wrong thing entirely.
- Competitor and Auction Insights. Who you’re bidding against, where they’re outranking you, and where there’s cheaper, higher-intent traffic they’ve missed that you can take.
- Your Reallocation Plan. The whole point. Where the recovered budget should go, which keywords deserve more, what the landing page needs, and the projected impact on your cost per settled loan.
- Zero Pressure, Zero Pitch. No high-pressure close. You keep the findings either way. If you want us to run the account, you’ll ask. Until then, you’re getting a paid-search strategy session worth $2,500 at our normal rate, for free.
Our Find-the-Waste Promise
We will find a way to spend your Google Ads budget more efficiently, or we’ll tell you straight that your account is already tight and you don’t need us. We’ve never had to say the second one. The audit is free either way, and the findings are yours to keep whether you work with us or not.
Ready to See Exactly Where Your Budget Is Being Wasted on Google Ads?
Book your free 45-minute Google Ads Audit. We’ll open your live account on screen, pull the search terms report, show you the exact clicks draining your budget, and map where that money should go so it starts settling loans instead.
This isn’t a sales call. It’s a working audit. You keep the findings either way. If you want us to run the account, you’ll bring it up. We won’t push.