Less Wasted Spend. More Conversions.
We rebuilt three fragmented ad accounts into one clean, high signal structure. Waste went down, conversions went up, and cost per acquisition fell across the board.
Fragmented Accounts Quietly Bleed Budget
High cost per acquisition. Spiky, unstable performance. And no clean signal for the platform to learn from, so spend keeps climbing while results stall.
Campaigns Competing With Each Other
Overlapping legacy campaigns bid against the same searches, pushing up the price you pay for your own clicks.
Spend Leaking to the Wrong Places
Budget drains into low quality placements and out of area users who were never going to buy.
Traffic Dumped on Generic Pages
Ads sent to the homepage instead of the right product page, so Quality Scores and conversion rates stay low.
Manual Bids Chasing the Wrong Goal
Hand set bids give the platform no clear signal, so its machine learning has nothing solid to optimise toward.
Every dollar that misfires here is a dollar your competitor spends reaching your customer.
Four Moves That Turn the Mess Into a Machine
Cut the Waste
Strict content suitability on Performance Max, targeting tightened to each site’s region and language, and high cost Microsoft Ads campaigns capped or switched off, so every dollar reaches a real buyer.
Fix Routing and Creative
Ad traffic moved off generic homepages onto specific product and custom landing pages built with the SEO team. Cleaner routing lifted Quality Scores, which lowers the price paid per click, while refreshed ads with live promotions lifted click through.
Consolidate the Structure
Scattered asset variations merged into a single high signal Performance Max campaign per account, legacy search compressed into tidy ad group matrices, and proven historical keywords reintroduced, so the data compounds instead of splitting.
Smarter Bidding, Safer Budget
Core campaigns moved to Maximise Conversions, Target ROAS and Maximise Clicks so the machine learning has room to work, with strict monthly caps on the secondary network to protect budget for the best opportunities.
What Changed After the Rebuild
In plain terms: more enquiries, at a lower cost each, more reliably. Here is the month after the rebuild.
Reach grew too: search impression share on the lead account climbed to 15.67%, up 28.5%. More of the market now sees the ads, a step toward more enquiries, not the finish line.
Three Accounts, One Clean Result
National retail brand
Lead account
Outdoor and footwear brand
Tight, efficient spend
Appliance and electronics retailer
Stabilised after clean up
Accounts anonymised. Sector labels shown to indicate the type of business behind each result.
The ROAS Our Meta Campaigns Deliver
Real revenue results across eCommerce and lead gen. For an owner, this is the simplest number that matters: money back for every dollar in.
State by state lead funnels with display home offers, scaled qualified buyer enquiries across multiple regions.
Catalogue ads layered with dynamic retargeting across the full product range, scaled spend without ROAS dropping.
UGC video paired with first time buyer offers and aggressive retargeting, lifted revenue against rising CPMs.
Hook driven UGC built around the hangover use case, scaled the subscriber base on a recurring revenue model.
Premium aesthetic creative with collection based catalogue ads, grew online revenue without sacrificing brand feel.
Real clients. Real numbers.
Real accountability.
Test, Then Scale
No guessing with your budget. We prove what works on a small spend, then put money behind only what pays.
Test
Prove what works. We start on the highest intent searches with tight match types, to find a real cost per lead before spending big.
Evaluate
Find the profit. We add the services that convert, layer in the right audiences, and A/B test the landing pages.
Scale
Grow what pays. We expand across Search, Performance Max, YouTube and remarketing once the numbers clearly work.
We cut waste before we scale. Spend gets efficient first. Only then do we add budget, so growth compounds instead of leaking.
Let Us Show You Where Your Budget Is Leaking
We will audit your current Google and Microsoft Ads accounts, show you exactly where spend is being wasted, and give you a measurable target before you commit to anything. No pitch until you ask.
Book Your Free Ads Audit[email protected] · marketingagencypro.com