Better Leads From Facebook. Pick a Niche. Dominate It on Facebook. And Get Borrowers Who Actually Show Up, Send Their Docs, and Settle.
If Your Last Facebook Campaign Cost $4k a Month and Settled Two Loans, It Wasn’t Bad Luck. It Was a Generic Funnel Pointed at a Generic Borrower.
“Get a home loan today” doesn’t speak to anyone. It looks like every other broker ad in the feed. Your cost per lead climbs, your show rate collapses, and the leads that do turn up don’t qualify.
- Your “home loan” ads compete with 400 other brokers running word-for-word the same offer. Cost per lead climbs every quarter because nobody’s differentiated. Facebook punishes generic.
- The leads that come in won’t qualify. Tyre-kickers, renters, people who “just wanted to see what they could borrow.” Your team burns hours on calls that never settle. Nobody’s filtering at the ad stage.
- The agency running your ads has never written a loan. They optimise for cost per click. You measure on settled commission. Different scoreboards. Yours is the one that pays the rent.
- The pricing model is wrong for your sales cycle. Most agencies want monthly results in 30 days. A self-employed loan can take 90 days from first call to settlement. You need an agency that understands the cycle and prices accordingly.
- There’s no niche, no positioning, no specialist angle. A doctor at the hospital isn’t going to fill out a form for “free home loan advice.” But they will book a call with the broker who specifically handles 95% LMI-waived loans for medical professionals on private hospital contracts.
- And the dashboard tells you nothing useful. Click-through rates. Impressions. Frequency. None of it tells you if a borrower actually settled. Most agencies disappear from the conversation the moment a lead becomes “your problem.”
The Whole System Hinges on One Decision. Which Borrower Do You Want to Be Famous For?
Pick a niche and we build the entire Facebook funnel around it. Ad creative, hooks, audience targeting, lead form, follow-up sequence, all written in the language of that one borrower. The result: ads that resonate, show rates that climb, and a settlement pipeline of borrowers who already self-identified as your ideal client.
Self-Employed Borrowers
Sole traders, company directors, contractors. Often knocked back by banks for “messy” income. Ads speak directly to alt-doc, low-doc, and 1-year financials lenders. High loan sizes, sticky relationships.
SMSF Property Investors
Trustees looking to buy property inside super. Niche, technical, premium. Very few brokers know this space well. The ones who do, charge accordingly and get referred for years.
First Home Buyers
High volume, emotional decision, government schemes (FHBG, FHSS, stamp duty concessions). Ads built around eligibility, deposit gap, and “what can I actually afford.” Fast-moving pipeline.
Refinance & Cashback
Existing homeowners on rates 1%+ above market. Quick wins, fast settlements, lower friction than purchase loans. The volume play that funds bigger niche bets.
Doctors & Medical Professionals
Up to 100% LVR with no LMI for eligible specialists. Premium loan sizes, sophisticated borrowers, long lifetime value. Ads target hospital networks and specialty colleges.
Nurses & Healthcare Workers
LMI discounts, profession-friendly lenders, shift-work-friendly servicing. A massive, under-served audience. Underwhelmingly marketed to by most broker advertising.
Teachers & Education
Stable PAYG income, professional discounts at certain lenders, strong word-of-mouth networks. A steady, referral-rich pipeline once the first few loans settle.
Property Investors
Second-property and portfolio borrowers. Higher loan sizes, repeat clients, multi-deal lifetime value. Ads built around equity release, debt recycling, and yield-driven strategies.
Expats & Non-Residents
Australian citizens overseas, foreign income borrowers, non-resident investors. Highly specialised, very few brokers operate here well. Premium fees, sticky clients, low competition.
Don’t see your niche? Construction loans, bridging, commercial, NDIS, divorce settlements, asset finance — we’ve built funnels for all of them. The principle is the same: pick one, own it, scale it.
Six Things Every Niche Funnel Includes Before a Dollar Goes Live.
This is the short version of the system we’ve built across $900M+ of Facebook spend. Every campaign we launch runs through these. No exceptions.
We Get Inside the Borrower’s Head Before We Touch the Ad Manager
Audience interviews, lender BDM calls, scrape of real broker testimonials in the niche, mapping of objections. We walk into ad creative knowing the exact phrases your ideal borrower types into Google at 11pm. That’s where the hooks come from.
Hooks Written by Senior Direct-Response Copy, Not a Junior
Static ads, video ads, carousel — every one written by a senior copywriter who has personally spent real money on ads. Hooks tested at the niche level. Three creative angles minimum, refreshed every 14-21 days to fight ad fatigue.
Audience Stacks Built for Mortgage-Intent Behaviour
Lookalikes off your settled clients, interest stacks specific to your niche (e.g. healthcare colleges for medical, ABN-related interests for self-employed), retargeting funnels off your website and lead magnets. No “interest: home loan” spray-and-pray.
Pages Built Around the Niche, Not a Generic “Apply Now”
Whether we use a Meta lead form, a custom landing page, or a calendar booking flow — every step is filtered for niche fit. Pre-qualifying questions baked in so unqualified leads filter themselves out before your team picks up the phone.
SMS & Email Sequences That Match a 60-90 Day Loan Cycle
Most agencies hand you a lead and disappear. We build the nurture: SMS within 5 minutes of opt-in, email sequences across 12 weeks, broker-friendly objection handlers. Because a “no” today is often a “yes” in eight weeks once the borrower is ready.
We Measure What Pays You. Settled Commission, Not Clicks.
We tag every lead through to settlement using your aggregator data. Cost per settled loan, not cost per lead. Conversations every fortnight about which niches are converting and where to scale spend. Real ROI, not vanity dashboards.
First We Get You Settling Loans From Facebook. Then We Build the Long Game.
We don’t bury you in a 12-month strategic plan before you’ve banked a return. Phase 1 is Facebook ads, fast, focused, profitable. Once that’s working and you’re settling loans, then we layer in SEO, website upgrades, and Google. Earn the right to expand the relationship by getting the cash flow right first.
Generic “Mortgage Broker Funnel.” Or a Niche-Built System Priced Around Your 60-to-90 Day Sales Cycle.
A generic agency wants to charge you a fixed monthly retainer and judge themselves on cost-per-lead inside 30 days. That works for an HVAC business. It does not work for a $1.2M PPR loan that takes 11 weeks to settle. We’ve built the engagement around the reality of how broker commissions actually arrive.
Same ads, same hooks, same form for every broker on the books
- “Get a home loan” generic ad creative
- No niche specialisation, no positioning
- Pricing assumes 30-day results cycle
- Cost-per-lead dashboards, no settlement tracking
- Junior media buyer who has never written a loan
- Lead handed off, then radio silence
Built around one borrower type, one niche, one settled loan profile
- Ad creative written specifically for your niche
- One niche owned per brokerage · no overlap
- Pricing structured for 60-90 day broker cycle
- Cost-per-settled-loan tracking, not just CPL
- Senior team · 15+ years inside Australian broking
- Nurture sequences across the full sales cycle
Pricing That Respects How Broker Commissions Actually Arrive.
A broker doesn’t bank revenue 14 days after a lead opts in. A self-employed loan can take 90 days. An SMSF deal, longer. We’ve structured engagements around that reality. Fees adjusted for the long cycle, KPIs measured on settled loans, performance reviews at 60 and 90 days — not week one. The agency that doesn’t understand this part will burn you out before your first commission cheque clears.
15 Years Inside Australian Mortgage Broking. Why That’s the Whole Difference.
I’ve been running marketing for Australian brokers since before “broker funnels” were a thing. I’ve sat with sole traders trying to refinance with 1-year financials. I’ve watched SMSF deals fall over at week 8 because the trust deed wasn’t right. The brokers I work with settle loans, not collect leads.
That experience shapes everything we do on Facebook. The hooks understand why a self-employed borrower hates the word “payslip.” The audience targeting knows which lenders actually approve doctors at 100% LVR. The follow-up sequences match the rhythm of a real broker pipeline, not the rhythm of a DTC e-commerce campaign.
And the pricing reflects it. We adjust to the long cycle because anything else burns the broker out before the first commission cheque arrives. We’d rather have a five-year client paying us a fair amount than a three-month client we extracted a retainer from.
“Most broker Facebook ads fail for one reason. They speak to nobody in particular, in a feed full of brokers all saying the same thing. Pick a niche. Speak to that one person. The math works after that.”
Cyril Sansano · Founder, MAP GroupBrokers Who’ve Stopped Chasing Tyre-Kickers and Started Banking Settled Commission.
“We’ve ranked page 1 for multiple key searches, and the SEO results have been tremendous over the past 3 to 4 years.”
“The SEO was working a treat within just a few months. Always goes above and beyond with fast, reliable support.”
“The website delivered was completely aligned to our brand. Communication throughout was excellent.”
“We’ve seen a substantial lift in both traffic and lead quality, plus strategic advice on growth.”
“Improved rankings and organic enquiries quickly. Genuine, honest, and proactive throughout.”
“Exceptional SEO knowledge with clear strategic direction. Generous with time and easy to work with.”
“Acts in your best interests and consistently delivers results. A trusted long-term advisor.”
“Deep SEO expertise combined with strategic clarity. Delivers what he promises.”
After Facebook Is Settling Loans, We Layer In SEO, Google & Website. Not Before.
Most agencies want to sell you everything in one $5k-a-month bundle and pray something works. We don’t. We earn the right to expand the relationship by getting Facebook profitable first. Then we open up the rest of the toolkit.
SEO & Google Search
Long-form authority content, technical on-page, link building, and local SEO. The compounding asset that keeps generating enquiries after you stop spending on ads.
AI Engine Optimisation (AEO)
Get named by ChatGPT, Gemini, Claude, and Perplexity when borrowers ask AI “who’s the best broker for X.” The early-mover SEO of the next decade.
Website Build & Redesign
Conversion-led brokerage websites built on WordPress with proper niche positioning. Faster, cleaner, and built to feed the Facebook funnel rather than fight it.
Landing Page Construction
Standalone niche-specific landing pages for first home buyers, SMSF, doctors, etc. Each page built around one borrower, one offer, one outcome.
Lead Nurture & CRM
SMS and email automations across the full 90-day broker cycle. Stops cold leads from going to waste and revives the “not now” enquiries six weeks later.
Reporting & Settlement Attribution
Full pipeline reporting tied back to settled commission, not vanity clicks. So you actually know which $5k of ad spend earned which $30k of trail.
First, we get the cash flow right. Then we expand. That’s the order. Always.
Stop Burning $4k a Month on Generic Mortgage Ads. Pick a Niche. Build the System That Settles It.
Senior team. 15+ years inside Australian mortgage broking. $900M+ of Facebook ad spend behind every campaign. Pricing structured for the real broker sales cycle, not a 30-day DTC dashboard.
Ready to Run Facebook Ads That Actually Settle Loans?
Tell us about your brokerage, the niches you want to own, and what’s been working (or not working) so far. We’ll review it, come back within one business day, and let you know honestly whether we’re the right fit.
If we are, we’ll map out Phase 1: niche, audience, creative, funnel, and the realistic settlement timeline. If we’re not, we’ll tell you that too.