Google Ads That Attract
Your Best Clients Fast
(High Intent Leads,
High Budget Customers)

Budgets vary by industry and location, but many Australian service businesses start between $1,500 and $5,000 per month in ad spend. The key is proving cost-per-lead and lead quality first in a tightly-targeted search campaign, then scaling only what’s profitable, not setting a big budget from day one and hoping it works.

Often within the first days once campaigns are live, because you are reaching people who are searching for your service right now. The first 2 to 4 weeks are a refinement phase as real search-term data comes in and we tighten keywords, negatives and bids. After that, lead flow becomes predictable and cost-per-lead usually drops between month one and month three as the account matures.

Usually one of three things: the keywords are attracting researchers instead of buyers, the click is landing on a generic page that doesn’t match the search, or poor quality scores are forcing you to pay more per click than your competitors. All three are fixable, and the audit shows you exactly which ones are costing you.

Usually yes. Brand clicks are the cheapest in the account, and if you don’t hold that position a competitor can buy their way to the top of a search for your name. A small brand campaign protects the enquiries you have already earned, and we keep it separated so it never inflates the performance numbers of the rest of the account.

Cautiously. Performance Max can produce strong results for accounts with good conversion data, but it is a black box, and without strict audience signals, asset controls and exclusions it can spend fast in placements that will never become clients. We generally master structured search campaigns first, then layer in automation once conversion tracking is reliable and cost-per-lead benchmarks are clear.

Yes, but the copy has to work within your industry’s rules: ASIC guidelines for finance, AHPRA for health, and Google’s own advertising policies. That means no misleading claims, no “guaranteed” language where it isn’t allowed, and claims that match what you can actually deliver. We write ads that convert while staying compliance-safe, because one aggressive claim can put your ad account and your licence at risk.

Within minutes. A lead is hottest right after they enquire, and the odds of a conversation drop sharply after the first half hour. Every campaign we run comes with instant SMS follow-up, an email sequence across your full buying cycle, and CRM integration with source tagging so your team knows exactly where each enquiry came from.

When we take over accounts we almost always find the same pattern: broad match with no negative keywords, every click sent to the homepage, and no call tracking, so nobody could even see what was working. The platform was fine; the account was not. The audit will show you, in your own account, exactly where the previous spend went and what we would change.

They solve different problems. Google captures buyers who are actively searching right now (high intent, higher cost-per-lead). Meta reaches buyers earlier in the journey and creates demand before the search happens (bigger reach, lower cost-per-lead, needs nurture). Most successful strategies run both: Google to catch the ready-now buyers, Meta to fill the pipeline, retargeting to connect the two.

A clear monthly report showing spend, cost-per-lead, total leads, lead quality feedback, top-performing creative and audiences, wasted spend identified, and prioritised recommendations for the next 30 days. No vanity metrics, no 40-page PDFs, just a clear answer to what you spent, what you got, and what to improve next.