Google Ads Agency For Law Firms
One Month. No Contracts. No Risk.
Try us for 30 days and see it work. From there, we're all in, month after month.
Let's TalkGoogle Ads Helps Your Firm Grow Faster
Four reasons Google Ads is the fastest, most controllable source of new matters for Australian law firms. Hover or tap each card.
Captures Clients at the Exact Moment They Need a Lawyer
Hover / TapSomeone searching "criminal lawyer Melbourne" isn't browsing. They need representation today.
Google Ads puts your firm in front of them before they find a competitor.
Generates Leads Immediately
Hover / TapSEO is an incredible long-term investment. Google Ads starts generating opportunities as soon as campaigns go live.
Perfect for firms wanting consistent enquiries while SEO grows.
Only Pays for Interested Prospects
Hover / TapUnlike billboards, radio or newspaper advertising, you only pay when someone actually clicks your ad.
Every dollar tracked. Every enquiry measured. Every campaign improved.
Scales When Your Firm Is Ready
Hover / TapNeed more matters? Increase budget. At capacity? Reduce spend.
Google Ads gives your firm complete control over growth, practice area by practice area.
Law Firm Google Ads Is One of the Most Competitive Arenas on Google. We Cannot Allow a Single Mistake.
Legal keywords are among the most expensive clicks money can buy. At these prices, one loose match type or one missing negative keyword burns serious budget before anyone even notices. That is why only our senior team touches law firm accounts. This is not a category where anyone should be learning on your money.
We have seen the same three stories again and again from firms that came to us after their campaigns failed:
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The Contractor: part-time attention on full-price clicks. The account drifts for weeks between logins while spend keeps running on searches that were never going to become matters.
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The In-House Hire: one generalist up against senior specialist teams bidding on the same keywords, without the tools, the data or the thousands of accounts of experience behind them.
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The Other Agency: a junior media buyer learning on your budget, reporting clicks and impressions while the firm waits for matters that never arrive.
We took over those accounts and made them work. In a market this expensive, senior specialists are not a luxury. They are the only way the maths works.
Get 45 Minutes of Marketing Advice Most Agencies Never Share.
Your first step is a private strategy session with Cyril Sansano, founder of Marketing Agency Pro.
This isn't a discovery call or a sales pitch. It's a working session focused entirely on finding your biggest growth opportunities. We'll uncover what's holding you back, what's costing you customers, and where your biggest opportunities lie.
On the call you'll discover:
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How to become the obvious choice in your market.
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What's costing you enquiries right now.
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The 20% driving 80% of your growth.
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The hidden opportunity sitting in your business today.
We Do Things Differently
We Optimise for Matter Value, Not Clicks
Clicks don't pay the bills. We optimise towards qualified enquiries and profitable matters.
Senior Google Ads Specialists Only
Legal clicks are too expensive for juniors. Your campaigns are managed by our senior Google Ads specialist, not someone juggling SEO, Meta Ads and email marketing.
Conversion Tracking Done Properly
If you can't measure it, you can't improve it. We track calls, forms and real enquiries so every optimisation is backed by data.
Landing Pages That Convert
Most agencies send traffic to ordinary website pages. We build landing pages designed specifically to turn clicks into enquiries.
Transparent Reporting
Know exactly where your budget goes. No confusing reports. Just enquiries, cost per matter and ROI.
Continuous Optimisation
Google Ads isn't "set and forget". We constantly refine keywords, bids, ads and audiences to improve results every month.
Google Ads That Pay For Themselves, Then Keep Compounding.
Every figure is tracked against real enquiries and revenue, never impressions or clicks.
We Know How
Your Best Clients
Think, Search & Buy
You know your business. We know how your audience searches, compares, hesitates and finally decides. Our campaigns are built around buyer psychology, not agency guesswork. That's how we create marketing that attracts the right people, increases enquiries, and turns more of them into clients. We don't chase clicks or traffic. We focus on measurable business growth, with a guarantee that puts the risk on us, not you.
A Google Ads Approach Built Around One Ideal Client, Not Everyone
Generic keyword lists bid against everyone and win nothing. We build every campaign around your ideal client: the exact searches they type, the objections they carry, and the page that convinces them to enquire. Flip a card to see how.
High-Intent Keyword Targeting
Hover / TapWe bid on the searches buyers type, not browsers.
Practice area + suburb campaigns, controlled match types, negatives that block "free legal advice", "legal aid" and job searches from day one, and search-term mining every week.
Campaign Structure + Control
Hover / TapSeparate campaigns per practice area, tight ad groups, suburb-level targeting.
Budget weighted to the matter types that pay your firm most, lifting quality scores and lowering cost per click.
Ads Written for One Ideal Client
Hover / TapSenior direct-response copy, not a junior's first draft.
Headlines that mirror the client's exact search, compliant with legal advertising rules (no outcome promises), tested continuously and winners scaled.
Landing Pages Matched to the Search
Hover / TapAds don't convert. Landing pages do.
One fast, mobile-first page per practice area, matched to the ad's promise and stacked with reviews, results and credentials.
Follow-Up That Matches Your Sales Cycle
Hover / TapMost agencies hand you a lead and disappear. We build the nurture, because a "not now" is often a "yes" in six weeks.
SMS within minutes, email across the full buying cycle, and reactivation of older enquiries.
Tracking to Matter Value, Not Clicks
Hover / TapWe measure what pays your firm: consultations booked and matters signed, not impressions.
Call and form tracking to keyword level, CRM integration, and fortnightly conversations about what to scale.
A generic agency runs the same keyword lists, the same ad copy and the same landing page for every firm on their books, then judges themselves on cost per click. We build one system per firm, around one ideal client, and judge ourselves on the matter value it produces.
The Typical Marketing Agency
Same funnel for every client, optimised for the metrics that don't pay your bills.
- Generic "book a consultation" ad copy
- Broad match keywords, no negative lists
- Every click sent to the homepage
- Cost-per-click dashboards, no revenue tracking
- Junior media buyer learning on your budget
- Account untouched for months at a time
MAP: Built Around Your Ideal Client
One system per firm, one ideal client, measured on the enquiries that become signed matters.
- Keywords chosen for buying intent, not volume
- Aggressive negative lists from day one
- Landing pages matched to every search
- Tracking through to consultations and signed matters
- Run by our senior Google Ads specialist only
- Follow-up sequences across your full intake cycle
We Plan Around What a Matter Is Actually Worth to Your Firm
Every dollar of budget flows to the practice areas and matter types with the strongest return. Fee economics decide the targeting, not habit. Four examples of how we think:
Personal Injury & Compensation
Workers comp ~$20k avg • MVA $50k–$75kPublic liability and medical negligence are often the biggest-value claims. Workers compensation and motor accidents are the volume backbone.
- High-intent claim searches captured per injury type
- Campaigns weighted to the highest-value claim types
- Junk clicks blocked before they drain the budget
Criminal Law
Volume from traffic matters • value from white-collar workTraffic and drink-driving searches create the volume, bail applications convert almost immediately, and white-collar matters carry the higher fees.
- Highly specific campaigns per charge type
- Urgent-need searches built to convert fast
- Careful, compliant wording throughout
Migration & Immigration Law
$4k–$10k typical • $15k–$40k complex • some $50k+Visa refusal, cancellation and appeal searches carry urgent, high-converting intent.
- Partner, skilled and employer-sponsored visa campaigns
- ART review and judicial review for the complex matters
- Employer sponsorship opens recurring corporate work
Commercial Law
$2k–$10k typical • deals $15k–$50k • litigation $75k–$250k+One good commercial client brings repeat matters. Lifetime value drives the targeting, not single-matter value.
- Business sales, acquisitions and shareholder disputes
- Budget weighted to the largest matter types
- Litigation campaigns for the highest-value work
Your mix will differ. On the audit we apply the same fee-value thinking to the practice areas your firm actually wants to grow — family law, wills and estates, employment, property and the rest.
APS Double Glazing: Three Channels, Three Turnarounds.
Simon Thomas, APS Double Glazing, MelbourneGoogle Ads
30% more leads, same budgetWe rebuilt the campaign and lifted lead volume by 30% without a single dollar of extra ad spend.
SEO
From a downtrend to top of page oneAPS paid another agency for a year of SEO. When we took over, we could show that nothing had actually been done. We reversed the decline, and APS now ranks at the top of page one.
Our commitment to APS is simple: number one, and hold it. We know exactly what needs to be implemented to get there, and that is what we are doing, month after month.
Around 80% of Our Clients Arrived Frustrated With Another Agency. Here Is What Happened Next.
Chasing junk leads. Sold a website and told it would be enough. Months of invoices with nothing behind them. When we take on a campaign, the leads start flowing fast, and the thing every client tells us is the same: these are the best quality enquiries they have ever had. The proof is below, in their own words.
Enquiries from three new cities and a bigger local reach.
"Cyril has done a great job refining our site and lifting our SEO. It's early days but we have started to get enquiries from Bathurst, Townsville, Brisbane and a larger reach in our local area."
Gordon MacVicarMortgage ChoicePositive results already, with quality and productivity to match.
"Cyril is thoughtful, responsive and takes the time to understand both the bigger strategic picture and the finer details that help drive results. We've been consistently impressed by the quality and productivity of both Cyril and his team. We're already seeing positive results."
Alison Dunn JonesSpecialist BrokingBetter lead quality and conversion than every previous agency he tried.
"Cyril and his team have helped me cut through the usual marketing agency cookie cutter approach, to focus on my particular niche, and it's delivering results. The lead quality and conversion is far better than previous experiences. There are a lot of sharks in this industry. Cyril is not one of them."
Andrew DiamondEducation Home LoansInherited a campaign that was bleeding money. Fixed it, then outperformed.
"We were referred into MAP who redesigned our entire website and then started to market via varying channels. Previously we had engaged providers who said they knew what they were doing and don't, and we were bleeding money. MAP has outperformed them and we are def getting runs on the board. Would recommend."
Richard LukeAusfirst LendingGood growth in leads, and the quality improved with it.
"Great company to deal with, we have received good growth in our leads and the quality has improved. Very happy."
Simon ThomasAPS Double GlazingA website he keeps getting compliments on, delivered on time.
"Cyril did an outstanding job on my website. Super professional, easy to work with, and very accommodating throughout. Great turnaround times, clear communication, and the check-ins kept everything on track. I've had heaps of compliments on the site already. Highly recommend."
Glenn QuisaySwish MortgagesExactly what was promised, delivered on schedule for a brand-new business.
"I had a great experience with Cyril. He delivered exactly what he promised in a timely manner, answered all of my questions and was able to produce a great website for my new business. Very happy with his service."
AaronUpfront Mortgage ServicesPage 1 rankings that have held for 3 to 4 years.
"We've ranked page 1 for multiple key searches, and the SEO results have been tremendous over the past 3 to 4 years."
Chris RaymondUnconditional FinanceWorking a treat, with fast, reliable support.
"The SEO was working a treat within just a few months. Always goes above and beyond with fast, reliable support."
Sam PanettaBroker CoachA website completely aligned to the brand.
"The website delivered was completely aligned to our brand. Communication throughout was excellent."
Karen WirihanaKaleo FinanceA substantial lift in both traffic and lead quality.
"We've seen a substantial lift in both traffic and lead quality, plus strategic advice on growth."
Stephanie ColemanUnconditional FinanceImproved rankings and organic enquiries quickly.
"Improved rankings and organic enquiries quickly. Genuine, honest, and proactive throughout."
Jason KuanShern AdvisoryClear strategic direction, no fluff.
"Exceptional SEO knowledge with clear strategic direction. Generous with time and easy to work with."
Quinto WhiteQ FinanceA trusted long-term advisor who delivers.
"Acts in your best interests and consistently delivers results. A trusted long-term advisor."
James McCrackenThe Successful AdviserDeep expertise. Delivers what he promises.
"Deep SEO expertise combined with strategic clarity. Delivers what he promises."
Daryn HeffernanTrusted Finance SolutionsEverything promised has been delivered and more.
"They have worked closely with me to develop my website SEO through educational content. Everything promised has been delivered and more."
Jonathan NegusOrthopaedic SurgeonCommon Google Ads Mistakes (That Waste Your Budget)
Google Ads charges you for every click, and legal clicks are some of the most expensive on Google. These are the issues we fix most often when taking over law firm accounts, and the patterns that separate profitable campaigns from drain-your-budget ones.
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Broad Match Left Unchecked: Google happily spends your budget on loosely related searches, and without tight match-type control you pay for people who were never going to buy.
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No Negative Keywords: junk searches like "free legal advice", "legal aid", "law jobs" and "pro bono" drain spend at premium legal CPCs, and most accounts we inherit have almost no negative list at all.
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Sending Clicks To The Homepage: a client who searched for one specific practice area lands on a generic page and leaves; intent mismatch kills conversion rates.
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No Call Tracking: for service businesses, half the enquiries arrive by phone; without call tracking those conversions are invisible and the wrong keywords get the credit.
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Set-And-Forget Management: an account nobody has opened in months keeps paying yesterday's prices for yesterday's searches while competitors move ahead.
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Performance Max Running Unchecked: Google's automated campaigns can spend fast in the wrong placements without strict audience signals, asset controls and exclusions.
The goal is simple: spend less per lead, generate better enquiries, and scale only when ROI is proven.
Cyril Sansano, Founder of MAP Group. The Team Behind Profitable Google Ads For Australian Law Firms.
Cyril is the founder of MAP Group and the strategist behind The Niche Domination Framework™, a discipline-first Google Ads methodology built for Australian law firms and professional services that want predictable, profitable enquiry flow from search, without the wasted spend that plagues most accounts.
With 15+ years across paid media, direct-response and SEO, and hundreds of Australian ad accounts reviewed or managed, Cyril has seen exactly why Google Ads fails for most businesses. Broad match left unchecked, paying for searches from people who were never going to buy. No negative keywords, so "jobs", "free" and "DIY" quietly drain the budget. Every click sent to the homepage instead of a page that matches the search. No call tracking, so half the enquiries are invisible and the wrong keywords get the credit. The result is a business that either quietly loses money, or gives up on Google entirely, when the problem was never the platform.
MAP Group was built to fix exactly that, and there is not a junior in sight. Your campaigns are run by our Google Ads specialist. Google Ads is all he does, no split focus, no side channels, just high-intent search campaigns tuned around your highest-value services, every day. Behind him sits senior direct-response copy, landing pages matched to the search, and tracking that follows every lead through to revenue. The outcome is a predictable paid channel: a known spend producing known enquiries, scalable with confidence once cost-per-lead is proven.
"Most Google Ads accounts fail for one reason. They pay for clicks from everyone, instead of buyers. Bid on the searches that carry intent, block everything else. The maths works after that."
Cyril Sansano • Founder, MAP Group
The Full Stack That Makes Your Ad Spend Worth More
We don't just "run ads". Around your Google Ads campaigns we build the system that lifts the return on every dollar: demand creation on social, organic visibility, AI search presence, conversion-focused web and follow-up automation.
SEO
Rankings that compound over time and cut your dependence on paid traffic.
- Page 1 rankings that hold for years
- Local SEO and Map Pack visibility
- Authority content and links
- Technical foundations that rank
AEO (AI Search)
Get named and recommended inside ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews.
- Entity authority AI engines trust
- AI-readable content and schema
- Visibility tracking across engines
- Two front doors to the same buyer
Web Design & CRO
Conversion-optimised websites that turn visitors into enquiries and bookings.
- Mobile-first responsive design
- Conversion funnels per service
- Fast load speeds
- Trust and proof built in
Email & SMS Follow-Up
Nurture, recall and reactivation workflows that lift the return on every lead you paid to acquire.
- Automated follow-up sequences
- CRM integration and tagging
- Reactivation of old enquiries
- Booking reminders that cut no-shows
Meta Ads
Create demand on Facebook and Instagram while Google captures the buyers already searching.
- Facebook and Instagram campaigns
- Scroll-stopping creative, refreshed before it fatigues
- Lead forms with quality filters built in
- Run by a specialist with $900M+ in managed Meta spend
Reputation Management
Build the social proof that makes every ad click convert better.
- Automated review requests
- Review response management
- Negative review mitigation
- Proof woven into landing pages
Ready To Run Profitable Google Ads For Your Firm? Get Your Free Google Ads Audit
Don't keep paying for clicks that were never going to become clients. Your free audit reviews your current Google Ads account (or plans a new one), pinpoints exactly where spend is being wasted across your keywords, ads and landing pages, and shows you the fastest path to a predictable flow of qualified enquiries that actually grows your firm.
Step 2: We audit your Google Ads account, keywords, ads, landing pages and tracking setup.
Step 3: We present your custom Google Ads growth plan on a strategy call.
Step 4: You decide if you want to move forward (no pressure).