Google Ads Agency Melbourne
One Month. No Contracts. No Risk.
Try us for 30 days and see it work. From there, we're all in, month after month.
Let's TalkGoogle Ads Helps You Grow Faster
Four reasons Google Ads is the fastest, most controllable lead source for Australian service businesses. Hover or tap each card.
Captures Customers at the Exact Moment They're Ready to Buy
Hover / TapSomeone searching "mortgage broker Melbourne" isn't browsing. They're looking for a broker today.
Google Ads puts your business in front of those people before they find your competitors.
Generates Leads Immediately
Hover / TapSEO is an incredible long-term investment. Google Ads starts generating opportunities as soon as campaigns go live.
Perfect for businesses wanting consistent enquiries while SEO grows.
Only Pays for Interested Prospects
Hover / TapUnlike billboards, radio or newspaper advertising, you only pay when someone actually clicks your ad.
Every dollar tracked. Every enquiry measured. Every campaign improved.
Scales When Your Business Is Ready
Hover / TapNeed more leads? Increase budget. Need to slow down? Reduce spend.
Google Ads gives you complete control over growth.
Get 45 Minutes of Marketing Advice Most Agencies Never Share.
Your first step is a private strategy session with Cyril Sansano, founder of Marketing Agency Pro.
This isn't a discovery call or a sales pitch. It's a working session focused entirely on finding your biggest growth opportunities. We'll uncover what's holding you back, what's costing you customers, and where your biggest opportunities lie.
On the call you'll discover:
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How to become the obvious choice in your market.
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What's costing you enquiries right now.
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The 20% driving 80% of your growth.
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The hidden opportunity sitting in your business today.
We Do Things Differently
We Optimise for Revenue, Not Clicks
Clicks don't pay the bills. We optimise towards qualified enquiries and profitable customers.
Google Ads Specialists Only
Your campaigns are managed by a Google Ads specialist, not someone juggling SEO, Meta Ads and email marketing.
Conversion Tracking Done Properly
If you can't measure it, you can't improve it. We track calls, forms and real enquiries so every optimisation is backed by data.
Landing Pages That Convert
Most agencies send traffic to ordinary website pages. We build landing pages designed specifically to turn clicks into enquiries.
Transparent Reporting
Know exactly where your budget goes. No confusing reports. Just leads, costs and ROI.
Continuous Optimisation
Google Ads isn't "set and forget". We constantly refine keywords, bids, ads and audiences to improve results every month.
Google Ads That Pay For Themselves, Then Keep Compounding.
Every figure is tracked against real enquiries and revenue, never impressions or clicks.
We Know How
Your Best Clients
Think, Search & Buy
You know your business. We know how your audience searches, compares, hesitates and finally decides. Our campaigns are built around buyer psychology, not agency guesswork. That's how we create marketing that attracts the right people, increases enquiries, and turns more of them into customers. We don't chase clicks or traffic. We focus on measurable business growth, with a guarantee that puts the risk on us, not you.
A Google Ads Approach Built Around One Ideal Buyer, Not Everyone
Generic keyword lists bid against everyone and win nothing. We build every campaign around your ideal client: the exact searches they type, the objections they carry, and the page that convinces them to enquire. Flip a card to see how.
High-Intent Keyword Targeting
Hover / TapWe bid on the searches buyers type, not browsers.
Service + suburb campaigns, controlled match types, aggressive negative keyword lists from day one, and search-term mining every week.
Campaign Structure + Control
Hover / TapSeparate campaigns per service, tight ad groups, suburb-level targeting.
Budget weighted to the services that pay you most, lifting quality scores and lowering cost per click.
Ads Written for One Ideal Buyer
Hover / TapSenior direct-response copy, not a junior's first draft.
Headlines that mirror the buyer's exact search, compliance-aware for regulated industries, tested continuously and winners scaled.
Landing Pages Matched to the Search
Hover / TapAds don't convert. Landing pages do.
One fast, mobile-first page per service, matched to the ad's promise and stacked with reviews, proof and credentials.
Follow-Up That Matches Your Sales Cycle
Hover / TapMost agencies hand you a lead and disappear. We build the nurture, because a "not now" is often a "yes" in six weeks.
SMS within minutes, email across the full buying cycle, and reactivation of older enquiries.
Tracking to Revenue, Not Clicks
Hover / TapWe measure what pays you: booked jobs, appointments and sales, not impressions.
Call and form tracking to keyword level, CRM integration, and fortnightly conversations about what to scale.
A generic agency runs the same keyword lists, the same ad copy and the same landing page for every client on their books, then judges themselves on cost per click. We build one system per client, around one ideal buyer, and judge ourselves on the revenue it produces.
The Typical Marketing Agency
Same funnel for every client, optimised for the metrics that don't pay your bills.
- Generic "get a quote today" ad copy
- Broad match keywords, no negative lists
- Every click sent to the homepage
- Cost-per-click dashboards, no revenue tracking
- Junior media buyer learning on your budget
- Account untouched for months at a time
MAP: Built Around Your Buyer
One system per client, one ideal buyer, measured on the enquiries that become revenue.
- Keywords chosen for buying intent, not volume
- Aggressive negative lists from day one
- Landing pages matched to every search
- Tracking through to booked jobs and sales
- Run by a Google Ads-only specialist
- Follow-up sequences across your full sales cycle
APS Double Glazing: Three Channels, Three Turnarounds.
Simon Thomas, APS Double Glazing, MelbourneGoogle Ads
30% more leads, same budgetWe rebuilt the campaign and lifted lead volume by 30% without a single dollar of extra ad spend.
SEO
From a downtrend to top of page oneAPS paid another agency for a year of SEO. When we took over, we could show that nothing had actually been done. We reversed the decline, and APS now ranks at the top of page one.
Our commitment to APS is simple: number one, and hold it. We know exactly what needs to be implemented to get there, and that is what we are doing, month after month.
Around 80% of Our Clients Arrived Frustrated With Another Agency. Here Is What Happened Next.
Chasing junk leads. Sold a website and told it would be enough. Months of invoices with nothing behind them. When we take on a campaign, the leads start flowing fast, and the thing every client tells us is the same: these are the best quality enquiries they have ever had. The proof is below, in their own words.
Enquiries from three new cities and a bigger local reach.
"Cyril has done a great job refining our site and lifting our SEO. It's early days but we have started to get enquiries from Bathurst, Townsville, Brisbane and a larger reach in our local area."
Gordon MacVicarMortgage ChoicePositive results already, with quality and productivity to match.
"Cyril is thoughtful, responsive and takes the time to understand both the bigger strategic picture and the finer details that help drive results. We've been consistently impressed by the quality and productivity of both Cyril and his team. We're already seeing positive results."
Alison Dunn JonesSpecialist BrokingBetter lead quality and conversion than every previous agency he tried.
"Cyril and his team have helped me cut through the usual marketing agency cookie cutter approach, to focus on my particular niche, and it's delivering results. The lead quality and conversion is far better than previous experiences. There are a lot of sharks in this industry. Cyril is not one of them."
Andrew DiamondEducation Home LoansInherited a campaign that was bleeding money. Fixed it, then outperformed.
"We were referred into MAP who redesigned our entire website and then started to market via varying channels. Previously we had engaged providers who said they knew what they were doing and don't, and we were bleeding money. MAP has outperformed them and we are def getting runs on the board. Would recommend."
Richard LukeAusfirst LendingGood growth in leads, and the quality improved with it.
"Great company to deal with, we have received good growth in our leads and the quality has improved. Very happy."
Simon ThomasAPS Double GlazingA website he keeps getting compliments on, delivered on time.
"Cyril did an outstanding job on my website. Super professional, easy to work with, and very accommodating throughout. Great turnaround times, clear communication, and the check-ins kept everything on track. I've had heaps of compliments on the site already. Highly recommend."
Glenn QuisaySwish MortgagesExactly what was promised, delivered on schedule for a brand-new business.
"I had a great experience with Cyril. He delivered exactly what he promised in a timely manner, answered all of my questions and was able to produce a great website for my new business. Very happy with his service."
AaronUpfront Mortgage ServicesPage 1 rankings that have held for 3 to 4 years.
"We've ranked page 1 for multiple key searches, and the SEO results have been tremendous over the past 3 to 4 years."
Chris RaymondUnconditional FinanceWorking a treat, with fast, reliable support.
"The SEO was working a treat within just a few months. Always goes above and beyond with fast, reliable support."
Sam PanettaBroker CoachA website completely aligned to the brand.
"The website delivered was completely aligned to our brand. Communication throughout was excellent."
Karen WirihanaKaleo FinanceA substantial lift in both traffic and lead quality.
"We've seen a substantial lift in both traffic and lead quality, plus strategic advice on growth."
Stephanie ColemanUnconditional FinanceImproved rankings and organic enquiries quickly.
"Improved rankings and organic enquiries quickly. Genuine, honest, and proactive throughout."
Jason KuanShern AdvisoryClear strategic direction, no fluff.
"Exceptional SEO knowledge with clear strategic direction. Generous with time and easy to work with."
Quinto WhiteQ FinanceA trusted long-term advisor who delivers.
"Acts in your best interests and consistently delivers results. A trusted long-term advisor."
James McCrackenThe Successful AdviserDeep expertise. Delivers what he promises.
"Deep SEO expertise combined with strategic clarity. Delivers what he promises."
Daryn HeffernanTrusted Finance SolutionsEverything promised has been delivered and more.
"They have worked closely with me to develop my website SEO through educational content. Everything promised has been delivered and more."
Jonathan NegusOrthopaedic SurgeonCommon Google Ads Mistakes (That Waste Your Budget)
Google Ads charges you for every click, whether it comes from a buyer or a browser. These are the issues we fix most often when taking over accounts, and the patterns that separate profitable campaigns from drain-your-budget ones.
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Broad Match Left Unchecked: Google happily spends your budget on loosely related searches, and without tight match-type control you pay for people who were never going to buy.
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No Negative Keywords: junk searches like "jobs", "free", "DIY" and "course" drain spend quickly, and most accounts we inherit have almost no negative list at all.
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Sending Clicks To The Homepage: a buyer who searched for one specific service lands on a generic page and leaves; intent mismatch kills conversion rates.
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No Call Tracking: for service businesses, half the enquiries arrive by phone; without call tracking those conversions are invisible and the wrong keywords get the credit.
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Set-And-Forget Management: an account nobody has opened in months keeps paying yesterday's prices for yesterday's searches while competitors move ahead.
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Performance Max Running Unchecked: Google's automated campaigns can spend fast in the wrong placements without strict audience signals, asset controls and exclusions.
The goal is simple: spend less per lead, generate better enquiries, and scale only when ROI is proven.
Cyril Sansano, Founder of MAP Group. The Team Behind Profitable Google Ads For Australian Service Businesses.
Cyril is the founder of MAP Group and the strategist behind The Niche Domination Framework™, a discipline-first Google Ads methodology built for Australian service businesses that want predictable, profitable lead flow from search, without the wasted spend that plagues most accounts.
With 15+ years across paid media, direct-response and SEO, and hundreds of Australian ad accounts reviewed or managed, Cyril has seen exactly why Google Ads fails for most businesses. Broad match left unchecked, paying for searches from people who were never going to buy. No negative keywords, so "jobs", "free" and "DIY" quietly drain the budget. Every click sent to the homepage instead of a page that matches the search. No call tracking, so half the enquiries are invisible and the wrong keywords get the credit. The result is a business that either quietly loses money, or gives up on Google entirely, when the problem was never the platform.
MAP Group was built to fix exactly that, and there is not a junior in sight. Your campaigns are run by our Google Ads specialist. Google Ads is all he does, no split focus, no side channels, just high-intent search campaigns tuned around your highest-value services, every day. Behind him sits senior direct-response copy, landing pages matched to the search, and tracking that follows every lead through to revenue. The outcome is a predictable paid channel: a known spend producing known enquiries, scalable with confidence once cost-per-lead is proven.
"Most Google Ads accounts fail for one reason. They pay for clicks from everyone, instead of buyers. Bid on the searches that carry intent, block everything else. The maths works after that."
Cyril Sansano • Founder, MAP Group
The Full Stack That Makes Your Ad Spend Worth More
We don't just "run ads". Around your Google Ads campaigns we build the system that lifts the return on every dollar: demand creation on social, organic visibility, AI search presence, conversion-focused web and follow-up automation.
SEO
Rankings that compound over time and cut your dependence on paid traffic.
- Page 1 rankings that hold for years
- Local SEO and Map Pack visibility
- Authority content and links
- Technical foundations that rank
AEO (AI Search)
Get named and recommended inside ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews.
- Entity authority AI engines trust
- AI-readable content and schema
- Visibility tracking across engines
- Two front doors to the same buyer
Web Design & CRO
Conversion-optimised websites that turn visitors into enquiries and bookings.
- Mobile-first responsive design
- Conversion funnels per service
- Fast load speeds
- Trust and proof built in
Email & SMS Follow-Up
Nurture, recall and reactivation workflows that lift the return on every lead you paid to acquire.
- Automated follow-up sequences
- CRM integration and tagging
- Reactivation of old enquiries
- Booking reminders that cut no-shows
Meta Ads
Create demand on Facebook and Instagram while Google captures the buyers already searching.
- Facebook and Instagram campaigns
- Scroll-stopping creative, refreshed before it fatigues
- Lead forms with quality filters built in
- Run by a specialist with $900M+ in managed Meta spend
Reputation Management
Build the social proof that makes every ad click convert better.
- Automated review requests
- Review response management
- Negative review mitigation
- Proof woven into landing pages
Ready To Run Profitable Google Ads? Get Your Free Google Ads Audit
Don't keep paying for clicks that were never going to become clients. Your free audit reviews your current Google Ads account (or plans a new one), pinpoints exactly where spend is being wasted across your keywords, ads and landing pages, and shows you the fastest path to a predictable flow of qualified enquiries that actually grows your business.
Step 2: We audit your Google Ads account, keywords, ads, landing pages and tracking setup.
Step 3: We present your custom Google Ads growth plan on a strategy call.
Step 4: You decide if you want to move forward (no pressure).