Marketing For Law Firms
One Month. No Contracts. No Risk.
Try us for 30 days and see it work. From there, we're all in, month after month.
Let's TalkThree Channels. One Goal: More High-Value Matters.
Clients now find lawyers in three places: Google's paid results, Google's organic results, and AI assistants like ChatGPT and Gemini. We make your firm the answer in all three.
Google Ads For Law Firms
Fast enquiries • live in daysCapture clients at the exact moment they search for a lawyer. Senior-run campaigns built around matter value, with negatives blocking the junk clicks and tracking through to signed matters.
- High-intent practice area + suburb campaigns
- Compliant ad copy, no outcome promises
- Landing pages matched to every search
- Tracked to consultations and signed matters
SEO For Law Firms
Compounding growth • owns page oneParent and child pages for every practice area, local visibility around your offices, and authority that compounds until competing firms cannot catch up.
- Practice-area page architecture built to rank
- Local SEO and Google Business Profiles
- Content answering real client questions
- Authority and links competitors cannot replicate
AI Search Optimisation
The new front door • ChatGPT, Gemini & AI OverviewsClients now ask AI who the best lawyer is. AI search optimisation makes your firm the answer: cited, named and recommended inside the AI platforms.
- Entity authority AI engines trust
- AI-readable content and schema
- Credentialled lawyer authorship
- Visibility tracking across every engine
Law Firm Marketing Is One of the Most Competitive Categories Online. We Cannot Allow a Single Mistake.
Legal keywords are among the most expensive clicks money can buy. At these prices, one loose match type or one missing negative keyword burns serious budget before anyone even notices. The organic rankings are fought over by firms spending six figures a year on SEO. That is why only our senior team touches law firm accounts. This is not a category where anyone should be learning on your money.
We have seen the same three stories again and again from firms that came to us after their campaigns failed:
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The Contractor: part-time attention on full-price clicks. The account drifts for weeks between logins while spend keeps running on searches that were never going to become matters.
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The In-House Hire: one generalist up against senior specialist teams bidding on the same keywords, without the tools, the data or the thousands of accounts of experience behind them.
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The Other Agency: a junior media buyer learning on your budget, reporting clicks and impressions while the firm waits for matters that never arrive.
We took over those accounts and made them work. In a market this expensive, senior specialists are not a luxury. They are the only way the maths works.
Get 45 Minutes of Marketing Advice Most Agencies Never Share.
Your first step is a private strategy session with Cyril Sansano, founder of Marketing Agency Pro.
This isn't a discovery call or a sales pitch. It's a working session focused entirely on finding your biggest growth opportunities. We'll uncover what's holding you back, what's costing you customers, and where your biggest opportunities lie.
On the call you'll discover:
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How to become the obvious choice in your market.
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What's costing you enquiries right now.
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The 20% driving 80% of your growth.
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The hidden opportunity sitting in your business today.
We Do Things Differently
We Optimise for Matter Value, Not Clicks
Clicks don't pay the bills. We optimise towards qualified enquiries and profitable matters.
Senior Specialists Per Channel
Legal clicks and legal rankings are too competitive for juniors. Each channel is run by a senior specialist in that channel, nothing else.
Conversion Tracking Done Properly
If you can't measure it, you can't improve it. We track calls, forms and real enquiries so every optimisation is backed by data.
Landing Pages That Convert
Most agencies send traffic to ordinary website pages. We build landing pages designed specifically to turn clicks into enquiries.
Transparent Reporting
Know exactly where your budget goes. No confusing reports. Just enquiries, cost per matter and ROI.
Continuous Optimisation
Google Ads isn't "set and forget". We constantly refine keywords, bids, ads and audiences to improve results every month.
Google Ads That Pay For Themselves, Then Keep Compounding.
Every figure is tracked against real enquiries and revenue, never impressions or clicks.
We Know How
Your Best Clients
Think, Search & Buy
You know your business. We know how your audience searches, compares, hesitates and finally decides. Our campaigns are built around buyer psychology, not agency guesswork. That's how we create marketing that attracts the right people, increases enquiries, and turns more of them into clients. We don't chase clicks or traffic. We focus on measurable business growth, with a guarantee that puts the risk on us, not you.
APS Double Glazing: Three Channels, Three Turnarounds.
Simon Thomas, APS Double Glazing, MelbourneGoogle Ads
30% more leads, same budgetWe rebuilt the campaign and lifted lead volume by 30% without a single dollar of extra ad spend.
SEO
From a downtrend to top of page oneAPS paid another agency for a year of SEO. When we took over, we could show that nothing had actually been done. We reversed the decline, and APS now ranks at the top of page one.
Our commitment to APS is simple: number one, and hold it. We know exactly what needs to be implemented to get there, and that is what we are doing, month after month.
Around 80% of Our Clients Arrived Frustrated With Another Agency. Here Is What Happened Next.
Chasing junk leads. Sold a website and told it would be enough. Months of invoices with nothing behind them. When we take on a campaign, the leads start flowing fast, and the thing every client tells us is the same: these are the best quality enquiries they have ever had. The proof is below, in their own words.
Enquiries from three new cities and a bigger local reach.
"Cyril has done a great job refining our site and lifting our SEO. It's early days but we have started to get enquiries from Bathurst, Townsville, Brisbane and a larger reach in our local area."
Gordon MacVicarMortgage ChoicePositive results already, with quality and productivity to match.
"Cyril is thoughtful, responsive and takes the time to understand both the bigger strategic picture and the finer details that help drive results. We've been consistently impressed by the quality and productivity of both Cyril and his team. We're already seeing positive results."
Alison Dunn JonesSpecialist BrokingBetter lead quality and conversion than every previous agency he tried.
"Cyril and his team have helped me cut through the usual marketing agency cookie cutter approach, to focus on my particular niche, and it's delivering results. The lead quality and conversion is far better than previous experiences. There are a lot of sharks in this industry. Cyril is not one of them."
Andrew DiamondEducation Home LoansInherited a campaign that was bleeding money. Fixed it, then outperformed.
"We were referred into MAP who redesigned our entire website and then started to market via varying channels. Previously we had engaged providers who said they knew what they were doing and don't, and we were bleeding money. MAP has outperformed them and we are def getting runs on the board. Would recommend."
Richard LukeAusfirst LendingGood growth in leads, and the quality improved with it.
"Great company to deal with, we have received good growth in our leads and the quality has improved. Very happy."
Simon ThomasAPS Double GlazingA website he keeps getting compliments on, delivered on time.
"Cyril did an outstanding job on my website. Super professional, easy to work with, and very accommodating throughout. Great turnaround times, clear communication, and the check-ins kept everything on track. I've had heaps of compliments on the site already. Highly recommend."
Glenn QuisaySwish MortgagesExactly what was promised, delivered on schedule for a brand-new business.
"I had a great experience with Cyril. He delivered exactly what he promised in a timely manner, answered all of my questions and was able to produce a great website for my new business. Very happy with his service."
AaronUpfront Mortgage ServicesPage 1 rankings that have held for 3 to 4 years.
"We've ranked page 1 for multiple key searches, and the SEO results have been tremendous over the past 3 to 4 years."
Chris RaymondUnconditional FinanceWorking a treat, with fast, reliable support.
"The SEO was working a treat within just a few months. Always goes above and beyond with fast, reliable support."
Sam PanettaBroker CoachA website completely aligned to the brand.
"The website delivered was completely aligned to our brand. Communication throughout was excellent."
Karen WirihanaKaleo FinanceA substantial lift in both traffic and lead quality.
"We've seen a substantial lift in both traffic and lead quality, plus strategic advice on growth."
Stephanie ColemanUnconditional FinanceImproved rankings and organic enquiries quickly.
"Improved rankings and organic enquiries quickly. Genuine, honest, and proactive throughout."
Jason KuanShern AdvisoryClear strategic direction, no fluff.
"Exceptional SEO knowledge with clear strategic direction. Generous with time and easy to work with."
Quinto WhiteQ FinanceA trusted long-term advisor who delivers.
"Acts in your best interests and consistently delivers results. A trusted long-term advisor."
James McCrackenThe Successful AdviserDeep expertise. Delivers what he promises.
"Deep SEO expertise combined with strategic clarity. Delivers what he promises."
Daryn HeffernanTrusted Finance SolutionsEverything promised has been delivered and more.
"They have worked closely with me to develop my website SEO through educational content. Everything promised has been delivered and more."
Jonathan NegusOrthopaedic SurgeonEverything Around the Channels That Makes Them Convert
Ads and rankings only pay when the click lands somewhere that converts and the enquiry is followed up properly. These services are delivered inside your growth plan, around the three core channels.
Web Design & CRO
Conversion-optimised practice-area pages that turn visitors into consultations.
- A clear journey for every practice area
- Mobile-first, fast-loading, click-to-call
- Reviews and case results as proof
- Booking flows for high-value matters
Intake Follow-Up (Email & SMS)
An enquiry is hottest in the first half hour. We make sure none slip through.
- SMS within minutes of every enquiry
- Email sequences across the decision cycle
- CRM integration and source tagging
- Reactivation of older enquiries
Reputation Management
The social proof that makes every channel convert better.
- Automated review requests after matters close
- Review response management
- Negative review mitigation
- Proof woven into every landing page
Content Marketing
Guides that answer the questions clients ask before they call a lawyer.
- Payouts, timeframes, costs and processes
- Named, credentialled lawyer authorship
- Written for Google and AI platforms alike
- Updated when legislation changes
Meta & Social Ads
Create demand and stay visible while Google captures the clients already searching.
- Facebook and Instagram campaigns
- Retargeting across the whole funnel
- Compliant creative for legal services
- Run by specialists with $900M+ in managed spend
Tracking & ROI Reporting
One scoreboard: the matter value your marketing produces against what you invest.
- Call and form tracking to keyword level
- Enquiries tied to practice area and matter type
- No vanity metrics, ever
- Quarterly reviews that reallocate budget to what pays
Ready To Grow Your Firm? Get Your Free Marketing Audit
Your free audit reviews your visibility across Google Ads, organic search and AI platforms, pinpoints where budget is being wasted and where competing firms are beating you, and shows you the fastest path to a predictable flow of high-value matters.
Step 2: We audit your Google Ads, SEO, AI search visibility, landing pages and tracking setup.
Step 3: We present your custom law firm growth plan on a strategy call.
Step 4: You decide if you want to move forward (no pressure).