M·A·P Group

The Loan Zone

Google Ads Strategy Proposal

Proposal — The Loan Zone — 2026

Stop Bidding Against the Aggregators. Beat Them Where It Counts.

A focused Google Ads strategy for The Loan Zone — starting with the highest-margin loan categories, proving the unit economics, then scaling into car loans once the data is on your side.

6–8Weeks to Validate
Lead Quality

0%Markup on Ad Spend
Billed by Google

100%Niche Focus to Outflank
Aggregator Competitors

1Goal — the Right Leads
at a Commercial CPA

The Opportunity

The Finance Space Is Brutal. That’s Exactly Why a Focused Strategy Wins.

Most brokers bleed money on Google Ads by trying to compete with aggregators on every keyword. We do the opposite — start narrow, prove the numbers, then scale only what works.

Lead with equipment finance and truck loans. Higher-value loan types where the allowable cost per acquisition is more forgiving. Less aggregator pressure. Stronger commercial intent.
Use weeks 1–8 to validate, not scale. Test creative, validate lead quality with your sales team, identify which categories deserve the bigger budget.
Layer in car loans once the domain matures. Car loans are heavily contested by aggregators with years of history. Add them after Loan Zone has Quality Score on its side.
Out-niche the aggregators. We don’t try to match the big aggregators on broad keyword coverage. We go deeper than they ever will in the niches that matter.

Why MAP Group for Google Ads

We Don’t Just Run Ads. We Engineer Profitable Acquisition Channels.

Generic agencies chase clicks. We engineer the entire path from auction to closed loan — keyword by keyword, landing page by landing page, lead by lead.

Finance DNA

Built for Australian Finance

Mortgage brokers, asset finance, equipment loans. We know the licensing, the regulatory limits, and the keywords that actually convert.

Niche Focus

Domination, Not Dilution

Aggregators spread thin across every loan type. We go deeper than they can in the niches where Quality Score and intent are highest.

Unit Economics

Lead Quality Over Volume

We measure what your accountant cares about. Cost per qualified application. Cost per funded deal. Not vanity clicks.

Transparency

Zero Markup, Fully Open

Ad spend billed directly by Google. You see every dollar where it lands. No middleman margins. No surprises.

Quality Score

Engineered for Lower CPCs

The lever almost no broker pulls properly. We engineer landing page, ad, and keyword cohesion so you pay less per click than competitors bidding the same terms.

Full Stack

Ads, Pages, Tracking — Aligned

Most agencies hand you a campaign and walk away from the page. We design the entire conversion flow as one system.

The Strategy

Start Focused. Prove the Numbers. Then Scale.

Strategy in one line: start narrow, prove the economics, then scale hard.

The finance space is highly competitive. We start where the unit economics are most forgiving, validate lead quality, then layer in lower-margin categories once the new Loan Zone domain has campaign history and Quality Score on its side.

Start with equipment finance and truck loans — not car loans. Higher-value, less contested, more forgiving on CPA.
Focus on higher-value loan types first where the allowable cost per acquisition gives us room to test and learn.
Use the first 6 to 8 weeks to test, validate lead quality, and identify the strongest opportunities for scale.
Layer in car loans later once the new Loan Zone domain has stronger campaign history and Quality Score on its side.
Compete against the larger aggregators by going deeper in specific niches, rather than trying to match their broad keyword coverage.

The Principle

The goal isn’t more leads. It’s the right leads at a cost that makes commercial sense.

The MAP Group Difference

Every Other Agency vs Us.

Other agencies

Run broad campaigns across every loan type from day one

Measure success by clicks, impressions and CTR

Mark up ad spend or bury it in opaque retainers

Hand over the campaign and ignore the landing page

Try to compete with aggregators on broad keywords

Treat finance like any other vertical

MAP Group

Start narrow on the most profitable categories, scale on proof

Measure cost per qualified application and cost per funded deal

Zero markup. Ad spend billed directly by Google

Engineer the full ad — landing page — lead system

Out-niche aggregators where their broad strategy is weakest

Finance is our specialty — not a side gig

What’s Included

Everything You Need to Launch, Test and Scale Profitably.

Keyword and Competitor Research

Deep search audit of which keywords are profitable, which are over-bid by aggregators, and where the gaps are.

Google Ads Campaign Setup

Full account architecture, ad groups, creative variations, audience layers and bid strategy built from the ground up.

Landing Page & Conversion Flow

Recommendations to align landing pages with ad intent and maximise Quality Score and conversion rate.

Conversion Tracking & Lead Quality

End-to-end tracking from click to closed deal so every dollar is accountable.

Ongoing Optimisation

Continuous tuning of keywords, auction signals and lead performance as data comes in.

Scaling Once Proven

When the economics are validated, we open the throttle on what works and quietly kill what doesn’t.

Investment

Pricing That Scales With You, Not Against You.

Three tiers tied to ad spend. The more you grow, the lower the percentage. One-off setup fee. Ad spend billed directly by Google with zero markup.

Recommended

Starter

$2,200+ GST / mo

Flat retainer — minimum monthly

Full campaign build and launch

Keyword and competitor research

Conversion tracking setup

Weekly optimisation cycles

Growth

20%of ad spend

$2,400 + GST monthly minimum

Everything in Starter, plus

Multi-campaign management across loan types

Lead quality reporting tied to closed deals

Landing page CRO recommendations

Bi-weekly performance reviews

Scale

15%of ad spend

$2,900 + GST monthly minimum

Everything in Growth, plus

Multi-region expansion

Advanced audience and remarketing layers

Dedicated strategy sessions

+ Setup

One-off setup fee — $1,500 + GST

Covers initial research, account architecture, tracking infrastructure and launch creative. Ad spend billed directly by Google. Zero markup. Fully transparent.

Our Guarantees

We Put Our Money Where Our Mouth Is.

Most agencies hide behind vague promises and 12-month lock-ins. We don’t. Here’s exactly what you can hold us to from day one.

No Lock-In

Month-to-Month. Always.

No 12-month contracts. No exit fees. No clauses that punish you for leaving. If we stop delivering, you stop paying. That keeps us honest.

Spend Transparency

Zero Markup on Ad Spend

Every dollar of ad budget is billed directly by Google to your card. We never touch it. You see exactly what was spent, where, and what it returned.

Account Ownership

You Own Everything

Your Google Ads account. Your tracking. Your data. Your landing pages. Built under your accounts, in your name. If you ever leave, you walk away with all of it.

Performance Floor

Lead Quality Review at Week 6

If by week 6 the lead quality isn’t tracking toward a commercial CPA, we sit down, restructure the strategy, and don’t bill for the next optimisation cycle.

Specialist Guarantee

A Finance-Trained Team

Your campaigns are run by specialists who already work with Australian mortgage and asset finance brokers daily — not generalists guessing at the industry.

Reporting Promise

Real Numbers, Every Month

No vanity dashboards. We report on cost per qualified lead, cost per funded deal, and what we changed last cycle. If something’s down, you’ll hear it from us first.

The Bottom Line

If the campaigns don’t work, we don’t deserve to keep your business. It’s that simple.

Before We Launch

A Few Things to Confirm on the Call.

So we walk in with a strategy already tuned to your business — and not waste a single dollar of test spend.

Which loan types currently have the best margins and close rates — so we lead with what’s already commercially proven.
Which categories you’re most confident scaling — if leads come in, can your team service them?
Your preferred starting monthly ad budget — defines what we can realistically test in the first 6–8 weeks.
Target states or regions — geographic focus dramatically shifts CPC and competition.
Finance advertising policy and licensing requirements — we confirm everything is compliant before launch.
Launch timing for the new Loan Zone website — campaigns are only as good as the page they land on.
Any landing page recommendations needed before campaigns go live.

Predictable Growth for Mortgage Brokers