There’s Money Leaking Out of Your Google Ads Right Now. We’ll Show You Exactly Where, for Free.
A free audit that finds the wasted spend in your account, then shows you where that budget should go to bring in more leads and sales.
Most Google Ads accounts waste a large slice of their budget before a single good lead comes through. The spend leaks, the platform gets mixed signals, and your cost per sale keeps climbing.
Here is where the money usually goes.
- Campaigns competing with each other. Overlapping legacy campaigns bid against the same searches, which pushes up the price you pay for your own clicks. You are bidding against yourself and the platform lets you.
- Spend leaking to the wrong places. Budget drains into low quality placements, the wrong locations and out of area users who were never going to buy. It looks like activity. It is just waste.
- Traffic dumped on generic pages. Ads send people to the homepage instead of the right product or service page, so Quality Scores stay low and conversion rates stall. You pay more per click and convert fewer of them.
- Manual bids chasing the wrong goal. Hand set bids give the platform nothing solid to optimise toward, so its machine learning has nothing to work with. The algorithm is ready to find you buyers. It needs a clean signal first.
- Scattered structure splits the data. When campaigns and conversions are fragmented, the platform never gets enough signal to learn from. So spend keeps climbing while results sit flat, and nobody can tell you why.
- Every dollar that misfires is a dollar your competitor spends reaching your customer. The waste is not just a number on a report. It is the lead that went to the firm down the road because their account was tighter than yours.
We have looked inside a lot of accounts. We have never opened one and found nothing to improve. There is always spend to recover and somewhere better to put it.
Cut the Waste First. Then Put the Budget Behind What Actually Pays.
We do not start by asking you to spend more. We start by stopping the leaks. Strip out spend on junk placements, wrong locations and out of area users so every dollar reaches a real buyer.
Then we fix the routing and the creative, send traffic to the right page, and sharpen the ads with live offers. We consolidate the structure so the data compounds instead of splitting. And we hand bidding to the right automated strategy so the platform can finally do its job. The result is simple to read: more enquiries, at a lower cost each, more reliably.
We Turned Wasted Ad Spend Into 258 Monthly Conversions Across Three Accounts.
Across three retail ad accounts we rebuilt the structure, cut the low quality spend, fixed the routing and gave the platforms cleaner signals to find more buyers at a lower cost. The month after the rebuild: 258 conversions across the portfolio, conversion growth up 18% on the lead account, cost per acquisition at $96 and down, and improvement on 3 of 3 accounts.
On the lead account alone, search impression share climbed 28.5%, cost per acquisition fell 7.8%, and monthly revenue peaked at $83,000. Same budget, working harder.
Client names withheld under our agreements. Real accounts, real numbers, sectors shown so you can see the type of business behind each result.
Accounts We Rebuilt. The Numbers We Hit.
172 leads a month, up 23.6% on the prior period. Search impression share up 28.5%, cost per acquisition down 7.8%, monthly revenue peaking at $83,000.
Monthly conversion revenue up 30.4% and cost per acquisition down 4.2%. On-site conversions up 20.9% and click-to-call leads up 28.3%, bringing in 59 phone enquiries a month.
Click-through rate up 22.6% to a high of 6.36%, with “window replacement” leading at 12.36%. Conversions held steady on 1.7% less spend.
Tight, efficient spend at $75 per lead and an 11% search click-through rate. 65 leads a month with budget held firmly under control.
258 leads a month across the book, with cost per acquisition falling and performance improving on 3 of 3 accounts after the rebuild.
Real Accounts. Real Numbers. We Own the Result.
“We’ve seen a substantial lift in both traffic and lead quality, plus strategic advice on growth.”
“Exceptional knowledge with clear strategic direction. Generous with time and easy to work with.”
“Acts in your best interests and consistently delivers results. A trusted long-term advisor.”
The Free Google Ads Audit. We Pull Your Account Apart, Find Every Dollar That’s Leaking, and Hand You a Plan to Reallocate It Toward Leads and Sales.
Account structure. Search terms and placements. Targeting and locations. Bidding strategy. Landing pages and conversion tracking. We check the whole account, show you where the waste is, and map exactly where that budget should go instead. No obligation, and you keep the findings whether we work together or not.
The Budget You Waste This Month Does Not Come Back.
Every month a leaking account runs is a month of spend you cannot recover. While your budget drains into the wrong placements, the competitor with the tighter account pays less per lead and quietly outbids you on the searches that matter most.
The fix is not more budget. It is a cleaner account that earns its keep, then scales on what already works. The sooner the waste stops, the sooner that money starts pulling in buyers instead of burning.
The audit is free. The wasted spend is not.
Let’s Be Direct. This Isn’t for Everyone. If You Don’t Tick These Boxes, Close This Tab.
We take on a limited number of new accounts each quarter so every one gets senior attention. Here is the filter we apply on the first call.
- Already running Google Ads with $3,000+ a month in spend
- Selling something with real margin, in eCommerce or lead gen
- After more leads and sales at a lower cost, not just cheaper clicks
- Open to changing the parts of the account that are not working
- Ready to give the changes 60 to 90 days to compound
- Not spending on Google Ads yet, with no budget to start
- Expecting overnight results from a 60 to 90 day rebuild
- Measuring success on clicks and impressions, not leads and sales
- Unwilling to let us restructure the account properly
- Looking for the cheapest manager, not the best return
Senior Operators in Your Account, the Founder in the Room, and One Team Accountable for the Result.
You are not getting a junior with a checklist. Our in-house paid media specialists have managed $900M+ in ad spend across 20+ lead gen and eCommerce verticals, on Google, Meta and Bing. Proven strategy, senior execution, no junior hand-offs.
Two of our senior operators led marketing at a senior level and worked on some of the biggest accounts at a major agency, one on the Google side, one on Meta. Alongside them, direct-response copy, landing pages and conversion work, so the traffic we buy actually converts. Cyril Sansano leads strategy and SEO, with 15+ years in digital marketing and paid media. We don’t just run a campaign. We take ownership of the outcome, and when something goes wrong on the way to it, we own it and fix it.
“After 15 years we know what drives the return, so we take ownership of it. We give you precise forecasts, minimised risk, and complete clarity on where every dollar goes across Google Ads, Meta, and search. If there is waste in your account, we will find it. If there is budget to back the plan, we will make it work.”
Cyril Sansano, Founder, Marketing Agency ProThe Owners Who Stopped Wasting Budget and Let a Senior Team Run the Numbers
“We’ve ranked page 1 for multiple key searches, and the results have been tremendous over the past 3–4 years.”
“It was working a treat within just a few months. Always goes above and beyond with fast, reliable support.”
“The work delivered was completely aligned to our brand. Communication throughout was excellent.”
“We’ve seen a substantial lift in both traffic and lead quality, plus strategic advice on growth.”
“Improved performance and organic enquiries quickly. Genuine, honest, and proactive throughout.”
“Exceptional knowledge with clear strategic direction. Generous with time and easy to work with.”
“Acts in your best interests and consistently delivers results. A trusted long-term advisor.”
“Deep expertise combined with strategic clarity. Delivers what he promises.”
“They have worked closely with me to grow my business online. Everything promised has been delivered and more.”
See Exactly Where Your Google Ads Budget Is Leaking.
In your free 45-minute Google Ads Audit, we open your account on screen and walk it together. We show you the wasted spend, the campaigns competing with each other, the traffic landing on the wrong pages, and the bidding that is holding you back. Then we map where that budget should go to bring in more leads and sales.
What You Get on Your Free 45-Minute Google Ads Audit
- A Line-by-Line Waste Audit. We open your account live and go through the search terms, placements, locations and devices that are draining budget. You see, in real numbers, where the money is going.
- Your Reallocation Plan. The point of finding the waste is putting that budget to work. We show you where it should go instead, the searches and audiences worth backing, and what that shift is likely to do to your cost per lead.
- Structure and Bidding Review. Campaigns competing with each other, manual bids starving the algorithm, a Performance Max setup with no guardrails. We flag what is fighting itself and how we would consolidate it.
- Landing Page and Tracking Check. Are your ads sending traffic to the right page, and are your conversions even tracked correctly. If the tracking is wrong, every other decision is built on sand. We check it first.
- An Honest Forecast. Your likely cost per lead now versus after the rebuild, based on your real numbers and the live cost of your keywords, not a generic promise. Conservative and optimistic, both on the table.
- A Straight Fit Check. We are filtering on the call too. We only take on a limited number of accounts each quarter. If we are a fit, we will say so. If not, we will say that and point you somewhere useful.
- Zero Pressure, Zero Pitch. No hard close, no rushed offer. If you want to take it further, you will ask. Until then you are getting a genuine working session and you keep the findings either way.
We Take Ownership of the Result
Commit to the full engagement window and we commit to a measurable return on investment by the end of it. If we don’t deliver it, we keep working at no additional cost until we do. No blaming the algorithm, the market or the budget. We own the outcome, not just the tasks.
Ready to See Exactly Where Your Budget Is Going?
Book your free 45-minute Google Ads Audit. We open your account on screen, show you the wasted spend, walk you through the case study numbers for accounts we have rebuilt, and map your reallocation plan.
This isn’t a sales call. It’s a working session. If you decide to engage, you’ll bring it up. We won’t push.